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160over90 | Agency Profile, Contacts, AOR, Client Relationships
Service: digital design, interactive design
- Main Telephone
- (310) 399-4242
Primary Address
3420 Ocean Park Boulevard
Suite 2000
Santa Monica,
CA
90405
USA
160over90 Contacts
Contacts (5/6)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| James L. | Creative Director | CA | ||||||||||||
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| Jan B. | Account Director | CA | ||||||||||||
| Jeff M. | Associate Director, Strategy & Partnerships | CA | ||||||||||||
| Bates G. | Senior Director | CA | ||||||||||||
| Noah R. | Vice President, Account Management | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Bud Light taps new top marketer amid controversy (Score 81)
Sales Lead: Alissa Heinerscheid has taken a leave of absence from
- Heinerscheid joined parent company in June 2022 with the goal of overhauling BL's marketing and freshening up its image.
- The recent partnership with transgender TikTok star Mulvaney led to a boycott and knocked $6b from the company's value, reportedly.
- Heinerscheid has reportedly been succeeded by Todd Allen, the global marketing VP for sibling brand .
- The brand will likely:
- Pursue other influencer partnerships
- Return to higher spend to rebound from the slump in sales
- Seek new agency partners
- Target demographic:
- Men ranging from drinking-age (21+) Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: BL has allocated roughly $1.2m toward national TV commercials YTD, a huge decrease from the roughly $17.9m allocated by this point last year.
- Last year: The brand allocated around $24.2m toward this channel in 2022 after having spent almost 4x this, around $88.1m, in 2021.
- 2023 ad programming: BL's 2023 commercials have targeted Gen-X watching shows such as House Hunters, Diners, Drive-Ins and Dives, Family Guy, WWE Monday Night RAW, and Diamond in the Rough.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the brand has spent approximately $5.1m on digital ads, down 30% from the approximately $7.3m spent within the same 2022 timeframe.
- YTD data: YTD, BL has earned ~645.9m digital impressions via YouTube (43%), Facebook (22%), Twitter (17%), Instagram (15%), desktop display (2%), and mobile display (1%) ads.
- Last year: In 2022, the brand's estimated full-year spend of $21.7m was up 11% from that of $19.6m in 2021.
- Additional channel insights
- The BL brand utilizes linear, OTT, experiential, local broadcast, print, digital, radio, OOH, Google Ads, Facebook, Instagram, Twitter, and online video (via Youtube.com) ads.
- It holds planning conversations in Q1 and buying conversations in Q4.
- BL sponsors podcasts such as The Ben Shapiro Show, the Tim Pool Daily Show, X22 Report, Post Show Recaps, and Michigan Insider.
- Its sponsorship partners include teams such as the .
Additional agency insights:
- Opportunity: Agency shifts could easily follow this appointment, so if you haven't yet done so, reach out to offer brand-specific PR, media, experiential, and/or multicultural services.
- Current agency roster:
- August 2022)
- August 2022)
- : Digital agency partner
- : Agency partner
- View AB InBev's full roster here.
Insight Sources: Broadcast, linear, and OTT insights estimated by .