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Accenture Song | Agency Profile, Contacts, AOR, Client Relationships
Service: multi-channel commerce & digital marketing firm
- Main Telephone
- (312) 427-2470
Primary Address
500 West Madison Street
Chicago,
IL
60661
USA
Accenture Song Contacts
Contacts (5/48)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Connie D. | People Engagement Executive, Marketing & Communications | IL | ||||||||||||
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Sample of Related Brands
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| Gwen H. | Marketing, Communications Experience & Culture Lead - North America | IL | ||||||||||||
| Molly B. | Marketing Global Lead, Oracle Business Group | IL | ||||||||||||
| Amy P. | Associate Director, People Engagement | IL | ||||||||||||
| Melissa B. | Marketing Transformation, Principal Director | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: White Claw launches vodka, campaign as digtal spend skyrockets
- As you can tell from the video above, the brand has also launched promotional material.
- The brand will likely:
- Roll out more creative to promote the launch
- Continue increasing spend
- Target demographic:
- Drinking-age (21+) Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, WC has allocated around $468.7k toward national TV commercials; by this point last year, it had not yet utilized this channel.
- Last year: The brand allocated roughly $7.1m toward this channel last year, less than half of the roughly $16.4m allocated in 2021.
- 2023 ad programming: WC's 2022 commercials have aired during shows such as AVP Pro Beach Volleyball Tour, Beach Volleyball, NHL Hockey, the World Poker Tour, and Lightning Live! Postgame.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the brand has spent approximately $7.2m on digital ads, 6x the approximately $1.2m spent by this point last year.
- YTD data: So far this year, WC has earned ~147.4m digital impressions via Instagram (44%), Facebook (28%), desktop video (21%), and Twitter (7%) ads.
- Last year: The brand's estimated full-year 2022 spend of $29.3m increased by 42% from that of $20.7m in 2021.
- Additional channel insights
- The brand utilizes Google Ads.
Additional agency insights:
- Opportunity: to see if parent company needs brand-specific creative, PR, and/or social media management support for WC.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .