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Digitas | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (617)-867-1000
Primary Address
40 Water Street
Boston,
MA
02109
USA
Digitas Contacts
Contacts (5/57)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Justin V. | Senior Vice President & Group Creative Director | MA | ||||||||||||
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| John V. | Chief Growth Officer & Managing Director - Epsilon Automotive | MA | ||||||||||||
| Megan J. | Chief Media Officer | MA | ||||||||||||
| Matthew F. | Director, Global Project Management Lead | MA | ||||||||||||
| Michael O. | Associate Director, Media | MA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ****'* ********** *****, ***. | Media Buying, Media Planning | * | ||
| **** ** ******* *********** | Media Buying, Digital | * | ||
| ******-******* | Digital, Media Buying, Media Planning | * | ||
| ****** | Media Buying, Media Planning | * | ||
| ********* **** ******* | Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-Z Opps: Arby's restructures leadership team (Score 63)
Sales lead: These promotions will affect the brand's marketing strategy & agency roster. .png)
- Arby's recently promoted its CMO, Rita Patel, to brand president, effective April 2023.
- We told you about Arby's moving Patel to CMO in October.
- The chain promoted Ellen Rose to replace Patel as CMO.
- Rose joined parent company Inspire Brands in 2013, most recently serving as strategic initiatives VP.
Arby's target demographic: Male millennials & Gen-Zers
The brand will likely:
- Continue shifting ad dollars from digital channels to TV
- Experiment with new ad channels
- Review the agency roster
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Arby's spent around $22.4m on national TV ads YTD, an 8% increase from $20.8m spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend increased by 4% from $99.1m in 2021 to $103.1m in 2022.
- Ad programming: It placed ads during programming such as College Basketball, NBA Basketball, College Football, SportsCenter, and Chicago Fire.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Arby's spent around $6.4m on digital display ads YTD, about 60% of the $10.7m spent in this channel during the same time period of 2022.
- YTD data: 778.9m impressions via Facebook (49%), Instagram (31%), YouTube (19%), and desktop display (1%).
- 2021-2022 spend: Full-year spend dropped 26% from $56.7m in 2021 to $42.1m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, ncaa.com, and bleacherreport.com.
Additional channel insights
- Vivvix: Arby's also utilizes OOH, print, radio, and local broadcast.
- It holds media planning discussions in Q2, and it buys during Q1.
Agency analysis:
- Opportunity: Get in touch with the recently promoted CMO to see if she plans on making any changes to Arby's roster.
- Current roster:
- Digitas: media AOR
- Zenith Media: media AOR
- Formerly Known As: creative, digital, & social AOR
- Fallon Worldwide: creative & digital AOR
- Crispin Porter + Bogusky: creative AOR
- Party Land: creative
Insight Sources: Broadcast insights estimated by Vivvix.