Q1 Advertising Trends: Back to School & Allergy/Cold & Flu Brands Planning

by Anna Crochet | February 22, 2019

There’s nothing worse than finding the right prospect but reaching them at the wrong time – after their budget has already been spent. To help you get ahead of the curve we’re surfacing planning period trends you should be targeting now, in Q1/2019, specifically advertisers in the Back to School or Allergies/Cold & Flu categories.

Back to School:

Back to school advertising can cover a wide range of brands, including those that sell office/school supplies, education-specific online programs, dorm room furniture, etc. While Winmo covers 700+ brands that fit this category who are planning now in Q1/2019, here are 3 for you to start targeting now! Keep in mind back to school ads are beginning to run as early as late Q2 so the sooner you reach out the better.

BIC

Ross Ullman: VP, Marketing
- Email: *********@bicworld.com
- Phone: (203)***-****
- Media Agency: Merkley + Partners

Sauder Woodworking Co.

Brent Gingerich, Executive VP, Sales & Marketing
- Email: ****************@sauder.com
- Phone: (419) ***- ****
- Media Agency: Cramer-Krasselt

Select Comfort

Kevin Brown: CMO
- Email: ***********@selectcomfort.com
- Phone: (763) ***-****
- Media Agency: Horizon Media

Want access to other Back to School brands planning now? Request a Winmo trial.

Allergies/Cold & Flu:

Allergy brands begin advertising in the springtime (Q2), while cold and flu advertising comes later (Q3/Q4). So for planning purposes, if you’re targeting cold and flu, begin reaching out late Q1 and even early Q2; and for those targeting ad dollars tied to allergy brands, begin reaching out in early Q1. While Winmo covers 600+ brands who are actively planning now in Q1/2019, here are 3 for you to start targeting now!