2018 H2 Agency Shifts You Should Know About: Business Wins and Losses

Each day shifts are happening, whether it’s an agency winning a new account or on the flip side, losing its longtime incumbent title. Knowing who’s in (or out) is where Winmo comes in. We’re bringing you agency shifts from H2 2018 across creative, media, digital, PR, social media, and other various disciplines.

So who should be paying attention to these big moves? We’ve found that shifts like these tend to come in pairs, so agencies should take notice as they may very likely signal another shift right around the corner.  For example, media AOR shifts usually indicate that a creative or digital shift will occur within the next six months

Media sellers should also keep these top of mind. As campaigns are being prepared, make sure you know who is handling ad dollars so you can connect at just the right time.

If you found this list helpful, keep in mind these are just 50 shifts of hundreds recorded over the past year. If you want to uncover facts about the 900+ agency shifts uncovered in 2018, request a Winmo trial today!