Publicis Groupe
Publicis Groupe, based in Paris, is one of the world’s largest and oldest marketing and communications companies. After World War II, this once little-known agency rapidly expanded to become the fourth-largest globally, thanks to its strategic government connections and innovative self-promotion. It’s a major player in the advertising world, alongside WPP, Interpublic, and Omnicom, and is currently led by Arthur Sadoun. Publicis offers various services, including digital and traditional advertising, media planning and buying, public relations, and customer relationship management. With operations in over 202 cities across 105 countries, it also has a strategic alliance with Dentsu. Their technological platform, Vivaki, leverages partnerships with tech giants like Microsoft and Google to provide targeted advertising across multiple networks.
- Q2 2024 revenue: $3.74B
- Primary headquarters: 133, avenue des Champs-Elysées, Paris, Ile de France 75008, France
- Notable clients: Google Chrome, Dodge, Humira, Marriott Bonvoy, Samsung, ESPN, Advil, Miller Lite, Bank of America, Dawn, and Allstate (Full list in Winmo)
- Agency disciplines: Full service/integrated, creative/advertising, public relations, media buying and planning, digital, multicultural, direct/relationship
- Agencies:(Winmo users, full list here)
