Ad Sales
Updated Dec 2024: Prospecting Media Agencies? Here’s What You Need to Know
Media agencies continue to play a critical role in the advertising ecosystem, serving as the linchpin between brands and media...
Sales prospecting in adtech and martech isn’t just evolving—it’s transforming. To thrive in 2025, sales professionals need more than just grit and charisma. They need cutting-edge tools, hyper-relevant strategies, and the agility to pivot with every new trend. Buckle up—here are seven trends to stay ahead in an industry where change is the only constant.
1) AI-powered prospecting for martech and adtech
Artificial intelligence (AI) is the not-so-secret weapon redefining sales strategies. Predictive analytics, lead scoring, and chatbots are no longer optional; they’re table stakes for adtech and martech pros. AI digs deep into data—whether it’s campaign performance or customer behavior—and pinpoints your highest-value opportunities. In 2025, expect smarter algorithms that don’t just predict trends but help you act on them before your competitors even blink.
2) Hyper-personalization driven by martech innovations
Generic pitches are dead, and one-size-fits-all outreach is a relic of the past. Martech tools are turbocharging personalization, letting sales teams craft messages so tailored, they feel like a custom suit. Tap into intent data to uncover precisely what your prospects need—and when. Use insights from your CRM, CDP, and Winmo to highlight solutions for adtech pain points like inefficient ad spending or martech challenges like integrating multi-channel campaigns.
3) Video prospecting to engage busy executives
Attention spans are shrinking, and inboxes are overflowing. Enter video prospecting, your golden ticket to breaking through the noise and creating instant connections with decision-makers. Shoot short, snappy videos using platforms like Loom or Vidyard. Showcase how your product elevates ad performance, optimizes campaign spend, or simplifies complex workflows. Bonus points for adding a touch of humor or personality—it’s what makes you memorable.
4) Account-based marketing for targeted outreach
ABM isn’t just another acronym—it’s the game plan for targeting enterprise clients in 2025. By aligning your sales and marketing teams, you can craft campaigns so specific they’ll feel like they were designed just for your top prospects. Develop personalized assets like industry-specific case studies or webinars showcasing how your solutions drive ROI. When you’re speaking their language, prospects listen—and convert.
5) Sustainability and ethical advertising as differentiators
Being green and transparent isn’t just good PR—it’s a competitive edge. Decision-makers in adtech and martech increasingly prioritize partnerships with companies that lead with values. Showcase your ESG (Environmental, Social, Governance) initiatives in your outreach. Demonstrate how your tools help brands reduce waste, ensure ad transparency, and comply with privacy laws. In a crowded market, ethics win business.
6) Advanced analytics for smarter sales decisions
Data isn’t just a tool—it’s your secret weapon. Robust analytics platforms empower sales teams to track every interaction, predict behaviors, and optimize their approach in real time. Invest in analytics tools that go beyond vanity metrics. Look for platforms that deliver actionable insights, like which accounts are heating up or where your pipeline needs a push. In 2025, the teams that win are the ones that make data their north star.
7) Sales and marketing collaboration for martech success
When sales and marketing teams work in silos, opportunities slip through the cracks. In 2025, collaboration isn’t just nice to have—it’s a must. Be sure you’re aligned on goals, messaging, and metrics; share insights and resources like customer data and campaign results; and use integrated platforms to keep everyone on the same page.
Ready to crush sales prospecting in 2025? The future of adtech and martech is bold, fast-paced, and brimming with opportunity. By embracing these trends, you’ll not only keep up but stay ahead, connecting with prospects in ways that resonate and deliver results. Winmo has the tools, insights, and resources to help you crush your goals in 2025. Let’s redefine what’s possible in adtech and martech together!