Advertising Trends Media Sellers Should Know in Q2

Not all people are planners, I get that, but if your efforts are focused on reacting to your competition, then you’ve already lost. You wouldn’t follow someone’s map to buried treasure if they’ve already found the gold, so why would you wait until a brand is already running ads to then begin targeting them – they’ve already spent the money you’re going after.

If you’re a seller realizing you’ve fallen victim to this cycle, don’t worry, we’re here to help. By focusing on opportunities with brands entering peak planning mode, you can easily shift from reactive to proactive.

To get your proactive approach started, we’ve done the heavy lifting for you. Below you’ll find top Q2 advertising trends. For each trend, we’ve included a summary, as well as top advertisers for each and who to contact at each brand. Don’t forget, these are brands that you should be engaging now, so get proactive and get started!

Tax Season: Hopefully this is something everyone is familiar with (otherwise you could be getting a call from the IRS). However, when it comes to tax filing services advertising amid this popular season, these brands begin planning almost immediately after the current tax season ends. So, as April 17 (we get two extra days this year) rolls around, those seeking revenue in this category should begin getting pitches together to secure those 2019 ad dollars.

Here are top brands in this category to go after. Download the full ebook for contact information so you can start proactively pitching these brands today!

Wave Season: Also known as the three month long Black Friday of the cruise line industry, Wave Season is known to begin in January and run through March. Knowing this, you can almost certainly expect that cruise lines will run advertisements the most heavily during this time. In fact, some cruise lines will begin running ads a little before wave season begins (typically during Q4 around the holidays). With this in mind, you should anticipate that wave season advertisers will begin planning at the start of Q2. Therefore, if you have client experience in this category, be sure to reach out right away to secure upcoming 2018 Q4 and 2019 Q1 ad buys.

Here are top brands in this category to go after. Download the full ebook for contact information so you can start proactively pitching these brands today!