6 Freshly Funded Brands to Watch in Q4 2024

As the year winds down, Q4 becomes a critical time for brands to make strategic moves—and fresh funding can make all the difference. With end-of-year campaigns in full swing and 2025 planning already underway, brands that secure new investments now have a unique opportunity to amplify their marketing efforts, expand their reach, and position themselves for long-term success. This is prime time for agency and martech executives to connect with newly funded companies that are likely eager to innovate and scale.

In this roundup, we spotlight six brands that have recently closed funding rounds. From exploring new ad channels to expanding their product offerings, these companies are setting the stage for accelerated growth — and they may just be looking for the right partners to help them get there.

1)  Digital B2B opps: Zip completes Series D funding round

New funding details: Zip secured $190M in Series D funding, led by BOND, increasing its valuation to $2.2B. The company plans to enhance R&D, expand its AI Lab, and scale its presence. Zip operates a procurement orchestration platform and was launched in 2020. Engage with Zip’s DMs to offer ad space and agency assistance.

Zip will likely: 

• Increase digital ad spend.
• Pursue strategic partnerships with enterprise SaaS platforms to enhance integrations and expand its customer base.
• Seek agency assistance.

Target demographic: Businesses that need purchase request services.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance):

• YTD spend: Zip spent approximately $184.1K on digital ads YTD, down 14% from $215.2K during the same period in 2023.
• Impressions: 31.8M impressions via Programmatic YTD.
• 2022-2023: Full-year spending skyrocketed from $1.2K in 2022 to $367.1K in 2023.
• Ad locations: facebook.com, Educational Puzzles for Kids, indianexpress.com, pcgamesn.com, and fortnitetracker.com.

Agency insights: The new funding may allow Zip to outsource some marketing duties to agency partners.

2)  Pet parents opps: Petfolk secures Series C amid expansion efforts

New funding details: Petfolk raised $36M in Series C funding, led by Deerfield Management, to further its connected care model. Launched in 2020, Petfolk currently operates 19 clinics in seven markets and plans to expand to 40 clinics in over 10 major metro areas by the end of 2025. Reach out to Petfolk’s team to explore potential advertising and partnership opportunities as it expands its veterinary clinic network.

Petfolk will likely:

• Increase digital spend to promote clinic openings and pet care offerings.
• Pursue partnerships with pet-focused brands or retail locations in expanding metro areas.
• Seek agency assistance to boost awareness.

Target demographic: Millennial pet parents.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance):

• YTD spend: Petfolk spent approximately $34K on digital ads YTD, down from $134.9K during the same period in 2023.
• Impressions: 3.7M impressions via Programmatic (98%), Ad Network (1%), and Direct (1%) YTD.
• 2022-2023: Full-year spending jumped from $600 in 2022 to $134.9K in 2023.
• Ad locations: YouTube (Android), facebook.com, cbs17.com, youtube.com, and 6abc Philadelphia (Android).

Agency insights: Petfolk may use some new funding to hire agency assistance.

3)  SQAIRZ scores venture funding as it ramps up digital spend

New funding details: SQAIRZ, a golf footwear brand launched in 2019, raised an undisclosed amount during a venture funding round in October 2024. The company has been aggressively ramping up its digital spend. Get in touch to offer ad space or agency assistance.

SQAIRZ will likely: 

• Continue increasing digital spending.
• Explore other ad channels or experiential tactics to raise awareness.
• Seek agency assistance.

Target demographic: Male Gen-X and millennial golfers.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance):

• YTD spend: SQAIRZ spent nearly $300K on digital ads YTD, a significant increase from $12.6K during the same period in 2023.
• Impressions: 33M impressions via Programmatic (99%) and Ad Network (1%).
• 2022-2023: Full-year spending totaled $13.1K in 2023. The company did not allocate a significant budget toward this channel in 2022.
• Ad locations: golfwrx.com, facebook.com, Noticias Telemundo (Android), youtube.com, and duplichecker.com.

Agency insights: Initially, offer PR services, focusing your pitches on helping SQAIRZ build initial awareness.

4)  DoorLoop completes Series B, ramps up digital spend

New funding details: DoorLoop raised $100M in Series B funding, led by JMI Equity, bringing its total funding to $130M. The investment will enhance DoorLoop’s property management software with advanced automation, integrations, and expanded customer support. The company plans to build its team and establish industry partnerships, aiming to position itself as a central platform for property managers of all portfolio sizes. Get in touch to help DoorLoop establish awareness.

DoorLoop will likely: 

• Increase marketing efforts to target new property management clients.
• Pursue industry partnerships.
• Seek agency assistance.

Target demographic: Property managers and real estate investors.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance):

• YTD spend: DoorLoop spent approximately $202.9K on digital ads after spending less than $500 during the same period in 2023.
• Impressions: 32.1M impressions via Programmatic (85%), Direct (8%), and Ad Network (7%).
• 2022-2023: Full-year spending increased from $2.5K in 2022 to $27.4K in 2023.
• Ad locations: facebook.com, youtube.com, therealdeal.com, yahoo.com, and YouTube (Android).

Agency insights: Contact DoorLoop’s DMs to see if it plans on using some of the new funding to hire agency assistance.

5)  Numa scores Series B, names CMO

New funding details: Numa raised $32M in Series B funding in October 2024, bringing its total funding to $44.1M. The company also named Jason Finkelstein as CMO in August 2024. Finkelstein previously served as CMO of Gladly. The new funding and the CMO appointment offer sellers and agency readers opportunities.

Numa will likely: 

• Start investing in national advertising.
• Form partnerships within the auto sales industry.
• Seek agency assistance.

Target demographic: Automotive dealerships

Agency insights: Initially, offer PR services.

6)  Relyance AI scores new funding, hires marketing chief

New funding details:Relyance AI raised $32.1M in Series B funding, led by Thomvest Ventures, in October 2024. The company plans to use these funds to expand its platform and meet the increasing demand for AI-driven data governance. Additionally, Relyance hired Sun Lee as CMO in September 2024. Lee most recently served as CMO of BigPanda. The new funding combined with the CMO hire signals this company will ramp up its marketing efforts.

Relyance AI will likely: 

• Start investing in digital advertising.
• Seek agency assistance.

Target demographic: Primarily large enterprises in finance, technology, and regulated industries with data governance needs.

Agency insights: Initially, offer PR services

6)  Glooko wraps up Series F, hires CEO

New funding details: Glooko raised $100M in Series F funding, led by Georgian, to support its global product expansion. This brings Glooko’s total funding amount to $301M. In September 2024, Glooko hired Mike Alvarez as CEO. The company operates a digital healthcare platform that helps patients manage diabetes and connect with healthcare providers. Connect with Glooko’s DMs as it prepares to expand its digital health platform.

Glooko will likely: 

• Increase marketing spend to raise brand visibility.
• Strengthen partnerships with healthcare providers and biopharma companies to scale platform usage.
• Partner with agencies to support growth.

Target demographic: Individuals with diabetes and healthcare providers.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance):

• YTD spend: Glooko spent about $20.1K on digital ads YTD, up from $1.1K during the same period in 2023.
• Impressions: 3.2M impressions via Programmatic.
• 2022-2023: Full-year spending totaled less than $500 in 2022 and $1.1K in 2023.
• Ad locations: linkedin.com, finance.yahoo.com, chegg.com, and slickdeals.net.

Agency insights: Initially, offer PR services and focus your pitches on helping Glooko build brand awareness.

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