CMOs tend to hop from one company to another more frequently than their peers in other top executive roles. It’s like they’re on a never-ending quest for new challenges and learning opportunities. By moving around, they get to dip their toes in different industries, collaborate with various teams, and beef up their skill sets. But here’s the kicker: the secret sauce to a CMO’s success isn’t just about their marketing prowess; it’s also about finding a company where they truly fit in. If the values don’t align, or if the work environment and leadership style clash with their own, it’s only a matter of time before they start looking for the next adventure. And let’s not forget, as the marketing world keeps spinning, the bar for these leaders keeps rising. It’s a constant game of adaptation and growth.
While each brand below welcomes a new marketing executive to the team, there are many other similarities, too. From banger digital display budgets to agency reviews and consumer shifts, there’s much to be deduced when you hear about new CMOs hired.
Qualtrics, an experience management company, appointed Lynn Girotto as CMO, effective May 2024. Girotto joins from Vimeo where she held the same title and is now responsible for global marketing efforts including brand, communications, demand generation, and product marketing. Connect with Girotto to discuss upcoming marketing initiatives.
Target demographic: Businesses that need customer & employee management services
Qualtrics will likely:
Digital and social insights
Agency analysis: Girotto may decide to outsource some of her new duties, so get in touch now to be top-of-mind.
Axonius, a cybersecurity asset management platform, hired Joe Diamond as CMO, effective May 2024. Diamond most recently served as global demand marketing VP of Okta and is now responsible for all global marketing initiatives. The company launched in 2017, so it is likely still building initial awareness.
Digital and social insights
Agency analysis: Contact Diamond now to discuss what services the company may need.
Duck Creek Technologies, a property and casualty insurance software, appointed Bindu Crandall as CMO in May 2024. Crandall most recently served as CMO of Navisite and will lead strategic marketing and branding to drive global growth at Duck Creek. Reach out soon to discuss new opportunities.
Target demographic: Insurance companies
Duck Creek Technologies will likely:
Digital and social insights
Agency analysis: Get in touch with Crandall now to be top-of-mind.
IT software Liongard appointed Stephanie Weagle as CMO in May 2024. Weagle joins from Atakama where she held the same title and will lead marketing strategy, lifecycle marketing, demand generation, and events. Contact the new CMO now to secure top priority.
Target demographic: Businesses that need attack surface management services
Liongard will likely:
Agency analysis: CMO hires are the number one sign of upcoming agency appointments.
Get in touch to help this company, which launched in 2019, build initial awareness.
Temporal Technologies, an open source durable execution system, hired Clair Byrd as CMO, effective May 2024. Byrd most recently served as CMO of Sauce Labs and now leads all of Temporal Technologies’ marketing operations.
Target demographic: Businesses
Temporal Technologies will likely:
Digital and social insights
Agency analysis: The Winmo team reaching out with PR services at first.