Winmo is constantly adding new advertisers and agencies to our database… That’s why we’re the most comprehensive resource for finding advertising, brand contacts, and media spend tracking. Backed by an in-house research team that pairs technology and human insight to cultivate and verify targeted information on a daily basis, we’re constantly tracking the client and agency-side decision-makers responsible for North America’s top brand budgets. From CMOs to media planners, emails to direct dials, our team is verifying a large span of data to bring you accurate insights to empower you to win more business.
Billie selected Catherine Wolpe as its new top marketer. Wolpe, who joined the company in September 2021 as its brand marketing VP, is now its brand marketing SVP. Since her promotion, Billie has launched a new initiative that involves a board game impossible for women to win.
The game, “No Worries If Not,” highlights ridiculous double standards regarding women daily. It’s the beginning of a larger effort to expand Billie out of people’s bathrooms into their game nights. It isn’t available in stores, but Billie itself has been pursuing retail growth. A supporting campaign, created in-house, will run across digital and social media channels. The company will likely continue shifting strategy, return to higher spending, and condusct agency reviews.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
Agency insights: Top marketer promotions can lead to roster shifts like outside hires can, so reach out soon to remain top-of-mind. Current utilizes in-house creative.
Kohler recently selected Hanson Dodge as the media AOR for its new wellness brand, Sprig. The agency will soon launch a marketing campaign designed to drive awareness of Sprig and its products. Hanson Dodge is currently planning, creating, trafficking, and implementing the launch campaign’s media portion. The campaign will cover various online platforms and influencer marketing, along with other yet-to-be-announced activities. Kohler has taken a D2C strategy with Sprig’s launch in order to make its products as accessible to consumers as possible and focus on storytelling.
Sprig provides products such as premium bath bombs and versatile body and linen mists, both of which launched last Fall, and a shower infusion device, which launched earlier in June. Since the shower products just rolled out, Kohler is specifically working to bolster those products’ brand awareness. The company will likely launch a new campaign for Sprig, ontinue increasing digital spend, and seek additional new agency partners.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
Additional agency insights: Additional agency reviews could easily follow this one, especially considering Samie Barr’s recent hire, so offer PR, digital analytics, social media management, experiential, multicultural, and/or experiential services. Current agency roster:
Nordstrom Rack recently rolled out a rebrand made with JKR. This is the first time Rack has updated its logo in over a decade, promoting across digital platforms, mobile formats, in-person store signage, and online. The brand will likely continue ramping up digital spend targeting Gen-Z and millennials with a female skew. This rebrand comes not long after Rack selected Marie Langhout-Franklin as its marketing VP in January 2023.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
Additional agency insights: If you haven’t yet done so, get in touch with Deniz Anders, who became Nordstrom’s CMO last year. Current agency roster:
