Q2 2025 New Business Guide – 9 Brands Ready to Partner
As brands enter Q2 2025, they’re shifting strategies based on early-year performance, market trends, and evolving consumer behaviors. This quarter brings new budgets, fresh campaigns, and a renewed focus on partnerships, sponsorships, and media spending. To help you stay ahead of the game, we’ve identified 9 brands poised for major investments in Q2. These companies are actively growing, restructuring, or launching new initiatives—meaning prime opportunities for agencies, media buyers, and sales teams.
1) Netflix – The streaming disruptor doubling down on ad revenue
- Why now? After the successful rollout of its ad-supported tier, Netflix is aggressively expanding its advertising business, forging partnerships across digital media, programmatic, and brand integrations.
- Who to pitch: Ad sales teams, digital media buyers, creative agencies.
- Opportunities: In-stream ad placements, branded content deals, global sponsorships.
2) Fenty Beauty – The next big beauty boom
- Why now? Rihanna’s beauty empire continues to dominate, expanding into new global markets and teasing new product categories for summer 2025. Expect increased marketing spend across retail activations, influencer collaborations, and digital advertising.
- Who to pitch: PR teams, media planners, influencer marketing specialists.
- Opportunities: TikTok and Instagram partnerships, experiential beauty pop-ups, retail media buys.
3) Kraft Heinz – The CPG giant expanding its digital footprint
- Why now? With its focus on e-commerce and direct-to-consumer (DTC) innovation, Kraft Heinz is investing heavily in online grocery advertising and data-driven campaigns.
- Who to pitch: Digital ad agencies, programmatic media buyers, shopper marketing teams.
- Opportunities: Retail media partnerships (Walmart, Amazon), data-driven audience targeting, social commerce campaigns.
4) Nike – The sportswear brand on a sponsorship spree
- Why now? Nike is leveraging the 2025 sports calendar—including the Women’s Euros, NBA playoffs, and Olympic afterglow—to lock in new sponsorships and brand collaborations.
- Who to pitch: Sponsorship sales teams, event marketers, experiential agencies.
- Opportunities: Athlete endorsements, sports event sponsorships, in-store and digital activations.
5) Chime – The challenger bank scaling up
- Why now? With new competitors emerging in the fintech space, Chime is doubling down on performance marketing and partnerships to retain and acquire customers.
- Who to pitch: Performance marketers, financial services advertisers, affiliate marketing teams.
- Opportunities: Paid search, influencer marketing, co-branded financial content.
6) McDonald’s – The fast-food titan betting big on Gen Z
- Why now? Fresh off viral campaigns like the Grimace Shake and celebrity meal collaborations, McDonald’s is ramping up digital-first campaigns and cultural moments.
- Who to pitch: Creative agencies, social media strategists, influencer networks.
- Opportunities: TikTok challenges, celebrity brand partnerships, digital loyalty program promotions.
7) Marriott Bonvoy – The hospitality leader investing in experiences
- Why now? Marriott Bonvoy is focusing on premium experiences, expanding its loyalty program, and securing luxury brand collaborations.
- Who to pitch: Travel influencers, experiential marketers, media agencies.
- Opportunities: Hotel-sponsored events, exclusive travel packages, co-branded luxury promotions.
8) Monster Energy – The beverage brand fueling extreme sports
- Why now? With e-sports and action sports growing exponentially, Monster Energy is strengthening its sponsorship and content creation strategy.
- Who to pitch: Sports marketers, gaming sponsorship teams, social media advertisers.
- Opportunities: eSports partnerships, music festival activations, gaming and Twitch sponsorships.
9) Sephora – The beauty retailer leading in personalization
- Why now? Sephora is innovating its loyalty program, integrating AI-driven personalization, and investing in new beauty brands.
- Who to pitch: Retail marketers, digital agencies, tech-driven beauty brands.
- Opportunities: In-store and digital personalization campaigns, loyalty program partnerships, influencer-driven beauty events.
How to win in Q2 2025
Q2 is a pivotal time when brands reassess their performance and allocate remaining budgets for mid-year campaigns, making it the perfect moment to engage decision-makers. To secure partnerships, stay ahead of budget shifts by tracking new funding rounds, leadership hires, and quarterly earnings reports. Personalization is key—brands expect partners who understand their unique challenges and can provide tailored solutions backed by insights. Leveraging Winmo’s data on ad spending, agency relationships, and competitive intelligence will help you identify the best opportunities and refine your outreach. With summer campaigns on the horizon, now is the time to pitch innovative ideas and lock in high-value deals before brands finalize their strategies.
