For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the art of managing substantial budgets for comprehensive and sophisticated marketing campaigns, emphasizing achieving significant and measurable results. These clients may also require more sophisticated and integrated marketing strategies. Not to mention sky-high expectations for the return on their investment. This puts pressure on agencies to deliver measurable results like brand awareness, customer engagement, and sales.
Keep reading to discover the eight agencies in Winmo that manage the highest media spend. Additional details, including holding companies, fiscal close, intent insights, top clients’ services, and estimated media spend, are also included.
- Total clients’ media spend: $4.47B
- Employees: 501-1000
- Location: New York, NY
| Top clients |
State |
Service |
Est. media spend |
| National Football League, Inc. (NFL) |
NY |
AOR: Media planning, media buying |
$339,957,083 |
| Capital One Financial Corporation |
VA |
Media planning, digital, media buying |
$304,835,500 |
| Capital One Credit Cards |
VA |
Media planning, media buying |
$300,914,042 |
| TikTok |
CA |
AOR: Creative |
$297,793,182 |
| Paramount+ |
NY |
Media planning, media buying |
$275,677,052 |
| Kohl’s Corporation |
WI |
AOR: Media planning, media buying |
$253,160,781 |
| UnitedHealth Group, Inc. |
MN |
AOR: Media planning, media buying |
$217,818,504 |
| Carvana |
AZ |
AOR: Media planning, media buying, PR |
$215,058,417 |
| Fanatics, LLC |
FL |
AOR: Media planning, digital |
$190,805,844 |
| Peloton |
NY |
AOR: Media planning, digital, media buying |
$190,770,226 |
- Client media spend: $4.16B
- Employees: 201-500 L
- Location: New York, NY
- According to Winmo Intent Insights, Publicis North America is very interested in email marketing this week
| Top clients |
State |
Service |
Est. media spend |
| Walmart Stores, Inc. |
AR |
AOR: Creative media, planning, media buying |
$735,103,222 |
| Verizon Consumer |
NJ |
Media planning, media buying |
$703,308,131 |
| BOOST |
NJ |
AOR: Media planning, media buying |
$297,305,863 |
| Bank of America Corporation |
NC |
Creative, digital |
$274,915,336 |
| Pfizer, Inc. |
NY |
AOR: Media planning, media buying |
$263,655,694 |
| Dunkin’ |
MA |
Media planning, media buying |
$158,302,876 |
| GSK plc. |
PA |
AOR: Media planning, media buying |
$126,921,027 |
| Celine |
NY |
AOR: Media planning, media buying |
$113,362,187 |
| Michelob Ultra |
NY |
AOR: Media planning, media buying |
$113,102,692 |
| Olay |
OH |
AOR: Media planning, media buying |
$103,743,399 |
- Client media spend: $3.97B
- Employees: 1001+
- Location: New York, NY
- Initiative has shown moderate interest in sales this week. We recommend prioritizing and reaching out to define their needs and your opportunity.
| Top clients |
State |
Service |
Est. media spend |
| Amazon.com, Inc. |
WA |
AOR: Media planning, media buying |
$1,683,507,210 |
| T-Mobile USA |
WA |
AOR: Media planning, media buying |
$809,785,773 |
| Liberty Mutual Insurance Companies |
MA |
AOR: Media planning, media buying |
$433,834,514 |
| Corona Extra |
NY |
AOR: Media planning, media buying |
$145,884,393 |
| Applebee’s |
CA |
Media planning, media buying |
$104,910,357 |
| Keytruda |
NJ |
AOR: Media planning, media buying |
$103,804,417 |
| Modelo Beer |
NY |
AOR: Media planning, media buying |
$80,799,259 |
| Gilead Sciences, Inc. |
CA |
AOR: Media planning, media buying |
$77,899,202 |
| QuickBooks |
CA |
AOR: Media planning, media buying |
$76,438,788 |
| The UPS Store, Inc. |
CA |
AOR: Media planning, media buying |
$67,360,859 |
- Client media spend: $3.56B
- Employees: 501-1000
- Location: New York, NY
- Carat has shown to be very interested in ecommerce this week. Reach out now and determine if this is an opportunity for you.
| Top clients |
State |
Service |
Est. media spend |
| Chevrolet |
MI |
AOR: Media planning, media buying |
$555,969,539 |
| GMC Sierra |
MI |
AOR: Media planning, media buying |
$383,055,741 |
| Subway |
CT |
AOR: Media planning, media buying |
$264,649,240 |
| Buick |
MI |
AOR: Media planning, media buying |
$177,884,581 |
| Bounty |
OH |
Media planning, media buying, PR |
$175,480,508 |
| Swiffer |
OH |
Media planning, media buying |
$164,635,617 |
| Papa Johns International |
GA |
AOR: Media planning, media buying |
$160,215,461 |
| Chevy Silverado |
MI |
AOR: Media planning, media buying |
$156,496,641 |
| Charmin |
OH |
Media planning, PR |
$138,134,778 |
| Gillette |
OH |
AOR: Media planning, media buying |
$104,698,396 |
5) VML: Creative and advertising
- Client media spend: $3.46B
- Employees: 1001+
- Location: New York, NY
| Top clients |
State |
Service |
Est. media spend |
| T-Mobile USA |
WA |
Strategy |
$809,785,773 |
| The Wendy’s Company |
OH |
AOR: Creative, social |
$460,603,444 |
| AT&T Wireless |
GA |
Creative, digital |
$308,086,970 |
| Google, Inc. |
CA |
Creative |
$231,486,799 |
| Novo Nordisk Pharmaceuticals, Inc. |
NJ |
Creative |
$200,348,841 |
| Rooms To Go, Inc. |
FL |
Creative |
$172,518,081 |
| Walgreens Co. |
IL |
AOR: Creative, digital |
$136,280,702 |
| Best Buy, Inc. |
MN |
AOR: Creative |
$98,835,505 |
| Bloomberg L.P. |
NY |
AOR: Creative |
$89,467,695 |
| New Balance Athletic Shoe, Inc. |
MA |
AOR: Creative |
$79,098,354 |
6) EssenceMediaCom: Design, digital, media buying and planning, public relations
- Client media spend: $3.36B
- Employees: 1001+
- Location: New York, NY
| Top clients |
State |
Service |
Est. media spend |
| Target Corporation |
MN |
AOR: Media planning, digital, media buying |
$387,471,308 |
| Google Pixel |
CA |
AOR: Media planning, digital, media buying |
$295,970,917 |
| Google, Inc. |
CA |
AOR: Media planning, digital, media buying |
$231,486,799 |
| Peacock |
NY |
AOR: Media planning, media buying |
$168,343,737 |
| Extra |
IL |
AOR: Media planning, media buying |
$166,985,966 |
| AARP |
DC |
Media planning, media buying |
$164,336,272 |
| Indeed |
TX |
AOR: Media planning, media buying |
$158,981,491 |
| JPMorgan Chase & Co. |
NY |
Media planning, media buying |
$111,067,925 |
| Hilton Worldwide |
VA |
AOR: Media planning, media buying |
$89,795,954 |
| Fanta |
GA |
Media planning, media buying |
$84,733,564 |
7) OMD: Media planning and buying
- Client media spend: $3.18B
- Employees: 1001+
- Location: New York, NY
- OMD has shown to be very interested in retail technology this week. Reach out now and determine if this is an opportunity for you.
| Top clients |
State |
Service |
Est. media spend |
| State Farm Insurance Companies |
IL |
Media planning, media buying |
$471,420,374 |
| The Home Depot, Inc. |
GA |
AOR: Media planning, media buying |
$354,429,491 |
| Nissan Rogue |
TN |
AOR: Media planning, media buying |
$231,124,261 |
| Nissan North America, Inc. |
TN |
Media planning, media buying |
$199,985,031 |
| Apple, Inc. |
CA |
AOR: Media planning, media buying |
$187,362,715 |
| Wells Fargo |
CA |
AOR: Media planning, media buying |
$165,228,646 |
| State Farm Auto Insurance |
IL |
Media planning, media buying |
$125,216,043 |
| Astellas Pharma US, Inc. |
IL |
Media planning, media buying |
$114,975,545 |
| Pepsi |
NY |
Media planning, media buying |
$105,825,578 |
| Frito-Lay, Inc. |
TX |
Creative, media planning, media buying |
$88,418,259 |
- Client media spend: $3.11B
- Employees: 1001+
- Location: Chicago, IL
- Starcom Worldwide has shown to be very interested in retail technology this week. Reach out now and determine if this is an opportunity for you.
| Top clients |
State |
Service |
Est. media spend |
| McDonald’s |
IL |
AOR: Media buying |
$395,446,031 |
| Allstate Automotive Insurance |
IL |
AOR: Media planning, media buying |
$281,825,598 |
| Bank of America Corporation |
NC |
AOR: Media planning, digital, media buying |
$274,915,336 |
| Chick-Fil-A, Inc. |
GA |
AOR: Media planning, media buying |
$171,024,499 |
| Bud Light |
NY |
AOR: Media planning, media buying |
$151,810,098 |
| DIRECTV, Inc. |
CA |
AOR: Media planning, media buying, social |
$139,070,329 |
| The Allstate Corporation |
IL |
Media planning, media buying |
$132,390,418 |
| Ancestry |
UT |
AOR: Media planning, media buying |
$127,943,895 |
| Michelob Ultra |
NY |
AOR: Media planning, media buying |
$113,102,692 |
| Best Buy, Inc. |
MN |
AOR: Media planning, digital, media buying |
$98,835,505 |
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