Winmo Reveal, a new feature available within the core Winmo platform, empowers businesses to transform website traffic into outreach-ready sales leads by de-anonymizing website visitors at the contact level. “We tested this technology with our revenue team before providing it to our customers,” said Marilyn Mead Brutoco, Chief Marketing Officer of Winmo, “and the results were nothing short of amazing. We were able to see, in real-time, who was visiting our website, empowering sellers with specific “warm” targets to engage at the right time – while they’re expressing interest in our services. We’re thrilled to pass this advantage on to our customers through Winmo Reveal.”
Winmo Reveal seamlessly integrates with Winmo’s core platform, providing users of the advertiser-agency database with a live feed of their website visitors. Customers simply place a pixel on their website, and by cross-referencing visitors with activity strings in third-party publisher networks, Winmo Reveal identifies specific, contact-level website visitors. This information appears in their Winmo dashboard and includes critical data such as the visitor’s name, company, and, where available, their email and LinkedIn profile.
To activate Winmo Reveal, users simply embed a tracking pixel into their website header across all pages or select specific pages, depending on their strategy. For instance, an agency might place the tracking pixel on all web pages, while a media sales team may target visitors to key pages such as their media kit or advertisers’ pages. Once activated, Winmo Reveal showcases a scrolling list of leads, allowing users to engage prospects swiftly with tailored communication.
“Winmo Reveal is revolutionizing lead generation for agencies, adtech companies, media, and sponsorship properties,” said Dave Currie, CEO of Winmo. “Our platform not only pinpoints inbound traffic with unparalleled accuracy but also seamlessly integrates with our suite of sales intelligence tools like Winmo Compose, our AI-powered email outreach assistant. Together, these solutions provide a powerful, all-in-one suite that enables users to identify high-potential prospects and craft personalized outreach strategies in real-time.”
By incorporating Winmo Reveal into their lead generation efforts, agencies, media sellers, and other businesses can harness valuable website traffic, identify potential leads, and complement their outbound strategies with data-backed, AI-driven communication templates.
Winmo’s platform remains the go-to resource for agencies, media sellers, and brands seeking unparalleled sales intelligence. With access to an extensive database of decision-makers, advertising spend, and partnership insights, Winmo empowers users to create winning strategies that drive business growth. Winmo Reveal further strengthens Winmo’s offering, allowing users across industries to identify high-intent visitors and optimize their outreach efforts.
Tailored plans are available based on anticipated website traffic, ensuring Winmo Reveal scales to meet the needs of businesses of any size.
