The technology landscape has turned the sales and marketing industries into the Wild West of titles. Interesting new roles are sprouting up every single day — and it’s hard to keep up. While many are just a flash in the pan and are only understood by the team that holds them, several others have started to stick. It’s important to understand what each of these up-and-coming roles is and what responsibilities they entail. Here are seven of the fastest growing sales and marketing titles in 2024.
According to LinkedIn, RevOps is currently the fastest-growing job in the US. However, if you do a quick Google search, you’ll see that no one really agrees on what it actually is. Even defining it is a bit tricky. Instead, RevOps seems to merge several previously separate roles, such as Sales Operations, Marketing Operations, Customer Analytics, and Training and Development, into one. The main idea behind RevOps is to bring together and streamline the operations, systems, and data that support revenue teams, aiming for more consistent and scalable growth. In our digital and data-driven world, this is super important because growing a business is now a team sport powered by customer data, digital tech, and great content. Without this alignment, trying to run a business is like driving a fancy race car that’s only firing on two cylinders. That’s why about 90% of organizations are rethinking how they lead and align their revenue teams.
Channel Marketing Managers are the go-to person for managing a company’s marketing efforts through various distribution channels. They create and implement marketing plans tailored to specific partners, such as retailers, resellers, or distributors. Their job is to ensure that these partners have all the tools and support they need to effectively promote the company’s products. They analyze sales data and partner performance to identify opportunities for growth and improvement. Collaboration is key, as they work closely with sales teams and external partners to align on goals and strategies. They also stay updated on market trends and competitor activities to keep their strategies fresh and competitive. Ultimately, a Channel Marketing Manager aims to boost sales and strengthen relationships with key partners, driving overall business success.
Sales Engineers are the perfect blend of tech expertise and sales skills, acting as the bridge between a company’s technical and sales teams. They can get into the nitty-gritty of tech details and then turn around and explain the product’s value to customers in a way that’s easy to understand. Having a Sales Engineer is essential because selling complex products isn’t just about a smooth sales pitch. It requires someone who really gets the product and can tackle technical issues on the fly. That’s why more companies are bringing Sales Engineers on board—to make sure they can clearly communicate the benefits and features of their products, boosting customer satisfaction and sealing more deals.
Event Marketing Managers bring brands to life through live experiences. They plan and execute events like trade shows, conferences, product launches, and promotional events. Their job involves everything from selecting venues and coordinating logistics to creating engaging event content and managing budgets. They work closely with vendors, partners, and internal teams to ensure everything runs smoothly. Event Marketing Managers also promote events to attract attendees and generate buzz, often using social media and other marketing channels. After the event, they analyze feedback and data to measure success and improve future events. Ultimately, they aim to create memorable experiences that enhance brand visibility and drive engagement.
SDRs are the first point of contact for potential customers. They reach out to leads, qualify them, and set up meetings for the sales team, often using cold calls, emails, and social media. Their goal is to find the right prospects and get them interested in what the company offers by understanding their needs and pain points. Essentially, SDRs help kickstart the sales process and make sure the sales team focuses on the best opportunities. They play a crucial role in ensuring a steady flow of qualified leads, which keeps the sales pipeline healthy and active.
Social Media Managers are the person behind a brand’s online presence. They create and curate content that engages the audience on platforms like Instagram, Twitter, Facebook, and LinkedIn. Their job is to build a community, spark conversations, and respond to followers, making sure the brand’s voice is consistent and authentic. They also analyze engagement metrics to see what’s working and tweak strategies accordingly. Social Media Managers stay on top of trends and adapt quickly to keep the brand relevant. Ultimately, they aim to boost brand awareness, drive traffic, and foster loyalty among the audience.
Marketing Strategists are the masterminds behind a company’s marketing plans. They research and analyze market trends, target audiences, and competitors to craft effective marketing strategies. Their role is to come up with creative campaigns that align with the company’s goals and resonate with customers. They also track the performance of these campaigns, using data to refine and improve their approach. Marketing Strategists work closely with different teams, like sales and product development, to ensure a cohesive message. Ultimately, they aim to drive growth, boost brand awareness, and ensure the company stands out in the market.