Not surprisingly, the majority of Winmo’s most-viewed blog posts in 2020 centered around the pandemic. We spent the spring (and summer and fall) turning to content in record numbers. Our industry, rooted in a rich competitive spirit and seven-figure contracts, united to share knowledge and support each other in survival. Keep reading to be re-inspired by the information that pushed us through the hardest professional year to date. And cheers to 2021…
No company was immune from the trauma of 2020, even Omnicom. According to reporting from The Drum, the American global media, marketing, and corporate communications holding company slashed its operating profit down 89% to $62.5m and cut 6,100 staff of 70,000 at the beginning of 2020. The worst-hit sectors? Events, field marketing and merchandising, and media.
However, one thing the company did right, was act quickly and recover swiftly (an accidental rhyme, but let’s go with it). By canceling leases on over 1 million square feet of office space across the globe, Omnicom generated $500m in annualized savings. Then, they sped up digital transformation initiatives and won two big accounts, Peugeot and Air France.
Check out the full list of agencies in the Omnicom Group. Keep in mind, this list profiles each agency by headquarters. Want more information on satellite offices or regional teams across the country? Tweet us, send a LinkedIn or Facebook message, or join our Scoops group for access to even more agency information and contact, specifically.
Bookmark this post and keep these 30 motivating sales quotes handy for the next month as you survive the quarantine:
The digital transformation continues and technology will enable organizations to create personalized interactions to build deeper customer relationships at a higher pace than ever before. In addition, advancements in machine learning and the recent rollout of 5G around the globe are transforming capabilities across all industries. For help energizing your business development strategy, we’ve gathered the top new business trends that will impact growth through 2020 and beyond. Which business development trends are you incorporating for this fiscal year?
Consumers will demand more control over their data: Beginning with the CCPA in January 2020, there will be a continued interest among consumers to ensure businesses are better protecting their data. This state-level legislation is beginning with California, with interest from several other states who are likely to follow suit. This is just the start of data regulation and privacy evolution, and governments around the world will begin to change their approach to regulation.
Increased emphasis on personalization: In 2020, anything that can be personalized will be personalized. A supermajority of consumers prefer to work with brands using channel of choice communication and personalized experiences. Instead of showing every little thing to the customer, you can digitally cut the noise and show the options most relevant.
Read more here. (Even with an unexpected pandemic, we still saw many of these trends pull through!)
“We’re too busy taking care of our clients” is the reason most agencies give for not investing time in their own brands. At the moment, things are different. While we’re all facing significant challenges, the current crisis provides an opportunity to work on the issues and opportunities that sit on the back burner of most firms. Now’s the time to marshal the time and brainpower of your key people to address these seven game-changing priorities.
Mend your website: Agency websites are notoriously a “works in progress,” and very few receive the time and attention they need to serve as a potent new business tool. Here are 10 ways you can optimize the effectiveness of your website right now.
Tighten up your positioning strategy: Now more than ever, marketers need expertise designed to solve business problems; they need heads, not hands. The thorny business challenges that will emerge from this economic downturn will require specialists, not generalists. Use this time to walk through this process to declutter your business strategy.
While some of these brands have hitched their wagons to eSports properties directly, others are simply known to target eSports gamers as a demographic. Ad sellers and sponsorship sellers catering to a GenZ audience should both take note of these opportunities, as should agencies and other service providers specializing in youth marketing.
Jones Soda launches new flavors and sponsors eSports race amid global pandemic. Jones has become a corporate sponsor of The Race All-Star Esports Battle. This virtual event was created in the wake of major motorsport cancellations due to the pandemic. The race’s inaugural week had a combined total of 12.1 million views on The Race’s YouTube channel.
Acer’s Predator brand expands partnership with Envy Gaming, ups digital spend. Acer has expanded its partnership with Dallas-based Envy Gaming, according to eSportsObserver. The Taiwanese computer-maker is known to the gaming world for its Predator gaming line, which was named the official computer and monitor partner for Envy Gaming’s Dallas Fuel. Future plans for the partnership include the Predator Gaming Lounge at Envy headquarters. It will be used for local watch parties, tournaments, and K-12 seminars covering esports.