Marketing Archives

Sponsorship

SponsorUnited Competitive Analysis

Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving success. Winmo...

Sponsorship

Key NASCAR Sponsorship Trends for 2025

As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm...

Agency New Business

Biggest AOR Shifts Creating Opportunities for Sellers

As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers....

Sponsorship

The State of NBA Sponsorships for the 2024-2025 Season

As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations, and a renewed...

UK

Top UK Brands Spending in Digital: Q4 2024

As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape,...

Sponsorship

5 Emerging Brands In the News: September 2024

In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers and sales professionals looking to build...

Marketing Tech

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.

Marketing Tech

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech vendors...

Marketing

Seven Cases for Video Advertising in 2024

If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we dive headfirst...

Sponsorship

NFL Sponsorship Spenders In the News

The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL championship. As the...

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of...

Breaking News

List Download: Back-to-School Brands Targeting Students and Parents

We may still be in the dog days of summer, but retailers are already shifting focus to back-to-school shopping, which...