Marketing Tech

Digital Ad Prospects: Rising Display Spenders

As you approach the end of the year eager to crush your goals, the last thing you want is to waste time on leads…
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Q4 Prospects: Brands Buying Media Now

There’s nothing worse than getting to the right marketing decision-maker and hearing “I love it! But we’re…
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First Timers: 4 Brands That Hired Their First-Ever CMO

If you’re responsible for driving sales, you know that it's crucial to track decision-maker shifts in order to…
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Prospect List: Top Beverage Advertisers

Prospect List: Top Beverage Advertisers

According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A…
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Adweek Wrap Up: Attracting Ad Budgets

AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today.…
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6 Under-the-Radar Opportunities with Emerging Brands

Have you been interested in getting your company in the door with smaller,  emerging brands who are ready to invest?…
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5 Brands with Expanding Budgets

Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars…
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5 Brands Bringing Agency Responsibilities In-House

As the advertising industry evolves, brands are looking for more ownership of their data and measurement. In order…
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H2 Opportunities Up for Grabs

Selling is all about timing - pitching to a prospect when they’re ready to buy. However, the window of opportunity…
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9 Brands Jumping Into the Esports Arena

Slated to reach $1.1 billion by the end of this year, with a global audience of 453.8 million people, the Esports…
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We Told Ya: 5 Agency Shifts We Called in H1

Beating your competition to the pitch can prove to be extremely challenging, especially when everyone is reacting…
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7 AOR Shifts Presenting Opportunities for Sellers Right Now

Paying attention to agency of record shifts and understanding what opportunities they present have the ability…
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