Marketing

The State of eSports Sponsorships and Opportunities: Q3 2021
Not all sports suffered devastating losses during the pandemic. Esports, which was already a growing industry…

Where Have All the Cookies Gone?
Lately, my iPhone has grown increasingly persistent. With each tap of an icon, it asks me whether or not I'll allow…

Brands Increasing Digital Spending Right Now
Marketing and sales professionals have long subscribed to the “rule of seven,” which states that a potential…

Four Brands That Know the Purpose of Pride Month
I need to start with a disclaimer: I am a straight, white, cisgender woman. So, what gives me the right to hold…

Top London Agencies: Q2 2021
Today, London is one of the world's largest advertising and media hubs. In fact, ad agencies in the city are responsible…

What’s Causing the Decline in CMO Tenure? Q&A with Winmo CEO Dave Currie
Winmo CEO, Dave Currie, made his Win More podcast debut on Monday (episode #187!). Host John Zaldonis sat down…

Top 10 Most Searched Company Profiles in Winmo: Q2 2021
Not even five months into 2021 and so much has already happened. We have a new president, GameStop had 15 minutes…

How to Implement Winmo’s New OTT Insights
With entertainment limited to our houses and imaginations the last year-plus, most of us turned to streaming (and…

Top 40 San Francisco Ad Agencies
California’s booming Silicon Valley is home to some of the leading technology startups in the world. These rising…

We’ve Entered the Out of Home (OOH) Advertising Renaissance
I'm finally starting to emerge from my COVID cocoon. Half-vaccinated and having completed every season of every…

5 Traits Corporate Sponsors Look For in Partners
There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations…

New CMO Hires: Q2 2021
There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and…