Marketing

Fabletics

VAI Deep Dive: Fabletics

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes…
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Sales Prospecting Tips being listed on sticky notes

25 Sales Prospecting Tips for Media Sellers

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between…
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Marketing Professionals Love These Tools

Business Lead Generation: Marketing Professionals Love These Tools

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing…
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Women Leading the Way in Sports

Taking Their Marks: Women Leading the Way in Sports

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful…
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Predictive Prospecting

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking…
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A man and a woman sitting on a bench tipping on an Apple computer

List Building Software | How does Mirren/RSW Rank?

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren…
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omnichannel marketing scaled

Omnichannel Marketing and Your Business Intelligence Software Stack

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting…
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Database Marketing Software Best Practices for Agencies

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In…
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Scrabble letters spread on a wood table

Why Pay Special Attention to Strategic Decision Makers?

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position…
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Graphic showing the growth of sales

Software That Helps you Generate Sale Leads

In business it’s easy to find software to spend money on - everything from accounting software to applications…
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The Creative Agencies Behind Epic Superbowl Ads

The Patriots staged an historic come-from-behind victory in the Super Bowl and Lady Ga Ga gave a half-time performance…
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