Marketing

Why Marketing Decision Makers Aren’t Returning Your Calls
Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering…

How Penny-Pinching on Your Business Database Software is Hurting Your Sales
If you’re trying to tie up some new business, databases and tools that serve up contact information can be investments…

How to Reach Decision Makers on AdAge’s Top 10 Agencies A-List
AdAge has released its Agency of the Year A-List, and by our math, the top 10 agencies represent a combined total…

List Partners Inc. Launches Local Ad Sales Prospecting Platform
List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence…

3 Steps for Building Your Advertising Contact List
It’s difficult to talk about the best way to create an advertising contact list without talking about the dark…

Winmo Wins: NCAA National Championship Contest
In December we asked our clients to share their "Winmo wins" stories with us -- to tell us about how Winmo helped…

Get Organized with Winmo’s Notes Feature
If you’re anything like the new business professionals we work with, the struggle is real when it comes to tracking prospect…

7 Reasons Your Customers Fall Out of Love With You
They say that sales is all about touches. A dozen or more touches to get a response from sales prospects, and then…

5 Free Marketing Certifications Employers Want You to Have
Succeeding as a marketing professional, especially in an agency environment, means being able to demonstrate a…

Why Trust is Your Best Sales Prospecting Tool
Indifference is how you lose customers and prospects. When customers stop caring whether they get a service or…

Why You Should Remove Zombie Emails from Your Lists
It wasn’t all that long ago when they signed up for your updates. Whatever you’d put out there—a fresh blog,…

Winmo, The List Online Among Highest-Rated Sales Intelligence Tools
Software review website G2 Crowd has released its latest report of top-performing sales intelligence tools based…