Marketing

Key NASCAR Sponsorship Trends for 2025: Insights for Sponsorship Sales Professionals

Key NASCAR Sponsorship Trends for 2025

As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm…
Biggest AOR Shifts Creating Opportunities for Sellers

Biggest AOR Shifts Creating Opportunities for Sellers

As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers.…
The State of NBA Sponsorships for the 2024-2025 Season

The State of NBA Sponsorships for the 2024-2025 Season

As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations,…
Top UK Brands Spending in Digital: Q4 2024

Top UK Brands Spending in Digital: Q4 2024

As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape, increasing…
5 Emerging Brands in the News

5 Emerging Brands In the News: September 2024

In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers…
How to Use Marketing Automation to Warm Up Prospects

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.
Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech…
Video advertising 2024

Seven Cases for Video Advertising in 2024

If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we…

NFL Sponsorship Spenders In the News

The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL championship.…
Winmo Adds CTV Intelligence to Advertiser Database

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of the…
back to school 2024

List Download: Back-to-School Brands Targeting Students and Parents

We may still be in the dog days of summer, but retailers are already shifting focus to back-to-school shopping,…

Brands Hiring Their First CMOs in Q3 2024

When a company hires a Chief Marketing Officer (CMO) for the first time, it’s a big deal. It usually means the…