Marketing

Brands Planning in Q4 2023: Prime Targets as Ad Revenue Rebounds
This just in: Magna Global revised its 2023 U.S. full year spend forecast upward for the first time in several…

Three Brands Planning in Q4 2023 That Your Agency Needs on Its Radar
Brands planning in Q4 2023 will need the support of agencies that can help them strategize and prepare marketing…

2023’s Back-to-School Advertising Trends
While most Winmo kids have been back to school for a while now (damn you Southern schedules), the rest of the country…

eBook Download: 47 Marketing Leads from the Fastest Growing Tech Brands in Winmo (Q3 2023)
It started during the pandemic, but economic conditions are creating a perfect storm for B2B tech companies to…

Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners
It's already been a week in the wild world of sports and it's only Wednesday. US soccer fans started out disappointed…

Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)
In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US…

25 UK Decision Makers on the Move (Q2 2023)
There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and…

eBook Download: 39 Holiday Spenders Planning in Q3 2023
It’s shaping up to be another odd holiday spending season for both brands and consumers. It’s hard to believe…

37 US Brands with New CMOs (Q2 2023)
As we know, CMOs have been known to switch roles more often than the other C-suites. Moving to different companies…

20 MLS Sponsors Planning in Q2 2023
MLS is kicking off its 28th season with 33 sponsors at the league level, including 10 that have joined in the past…

New Business Trends: Q2 2023 Ripe for Agency Hires
Winmo's sales lead resource, WinmoEdge is on the front line of agency hire trends, tracking accounts on the move,…

B2B Email Subject Lines That Get Opened in 2023
When it comes to B2B email marketing, the subject lines are the first thing that the recipient sees. It's your…