Marketing

Surging Social Spend: TikTok Advertisers in the UK
UK ad spending on social media is projected to reach £10.75B in 2023. A rising tide? TikTok advertisers. If you…

Email Marketing: From Zero to Hero
Email marketing can be one of the most effective ways for businesses of all industries and sizes to connect with…

Tech Layoffs Will Prompt CMOs to Seek New Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023…

15 B2B Outbound Sales Tactics to Accelerate Growth
The Winmo team understands that B2B outbound sales tactics are a powerful way to drive business growth. We’ve…

eBook Download: 9 Socially Native Brands Increasing Spend in Q2 2023
Since the dawn of Instagram in 2010 — and through the heyday of Snapchat and into TikTok’s world domination…

5 Marketing Budget Predictions for 2023
In 2023, marketing budgets are expected to continue their upward trend. And businesses are allocating more resources…

Top US Social Spenders: TikTok Advertisers
US ad spend on social media is projected to grow 9% this year, and return to double-digit growth in 2024, per eMarketer.…

List Download: 25 Super Bowl LVII Advertisers
While we don't even know which teams are playing in this year's Super Bowl (though if you aren't rooting for the…

The Hottest Winter Brands Increasing Digital Advertising
It might be the second week of January, but the first week is really just a test run, even for the hottest winter…

Winmo Product Roadmap 2022
Take a look at what we've added to Winmo in 2022!

Winmo’s Most Viewed Articles of 2022
Not surprisingly, the majority of Winmo's most-viewed blog posts in 2021 centered around data. After 2020, many…

24 Brands Increasing Their Experiential Marketing Investments
The experiential world doesn’t have neatly defined edges. For some, it may represent “party planning” and…