Marketing

New CMO Hires: Q1 2021
There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and…

Helping Agencies Thrive in 2021: Q&A with AffinityX
Last year, businesses of all sizes and across industries, from bespoke shops and start-ups to international holding…

Accomplishing Miracles Through Sponsorship: Q&A with The Spirit of Liberty Foundation
Tomorrow, the US will welcome a new president into the White House. After almost a year of COVID, a summer of social…

Winmo’s Top 5 Most Viewed Blog Posts of 2020
Not surprisingly, the majority of Winmo's most-viewed blog posts in 2020 centered around the pandemic. We spent…

How Winmo Launches Publishing Giant Into New Verticals: Q&A with Future’s Jason Webby
During last week's Adweek Elevate: Publishing virtual event, Winmo's VP of Sales, Ryan Wilkie, interviewed one…

Sports Betting’s Rise Continues With Increased Legalization: Q4 2020 Contacts
Nothing will clear a casino quite like a pandemic — tight groups of strangers, windowless rooms, and indoor smoking…

Black Friday 2020: We Spent $9 Billion, But Brands Still Have Much to Learn
Welcome to the longest holiday season of all time. We should have known when Christmas movies began advertising…

Telehealth is Here to Stay: 50+ Industry Contacts for 2021 Planning
In 2020, we took concerts, birthday parties, baby showers, book clubs, and even trade shows online. And now? Healthcare.…

4 Ways Sellers Are Using Winmo Intent Insights
Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to…

Why Are There So Many CMO Shifts Right Now?
CMOs have the highest turnover rate in the C-suite. In any economy, chief marketing officers must fight through…

Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program with Michael Gass
Michael Gass has developed a reputation on Twitter. The business development consultant and trainer is known for…

Selling Emotion: How Brands Make Customers Feel (Then Buy)
I'm Nike loyal and didn't even know it. I've taken up running during the pandemic to get out some energy after…