Marketing

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The Mirren Post-Pitch Client Debriefing Guide: Part 1

[easy-tweet tweet="Whether you’ve won or lost the pitch, getting practical feedback from the client is critical."…
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Infographic: What Happens Every 30 Days in Winmo

Sometimes I have a problem of oversimplifying things at work. I’ll think to myself, “Oh I can knock that out…
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Fabletics

VAI Deep Dive: Fabletics

Fabletics, the women’s athleisure brand made famous by its famous co-founder Kate Hudson, has seen some changes…
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25 Sales Prospecting Tips for Media Sellers

With so many myths about sales prospecting out there, it can be hard for media sellers to tell the difference between…
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Marketing Professionals Love These Tools

Business Lead Generation: Marketing Professionals Love These Tools

No top marketer says they got where they are today with no help at all. While achieving goals will lead to climbing…
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Women Leading the Way in Sports

Taking Their Marks: Women Leading the Way in Sports

At the end of June, AdWeek published a list of prominent female executives and influencers in sports. These powerful…
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Predictive Prospecting

Winmo Steps Up Predictive Prospecting, Giving DailyVista New Edge

For over a decade, List Partners Inc. has given sales professionals an edge on new business through its forward-looking…
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List Building Software | How does Mirren/RSW Rank?

If you went to the Mirren Live agency new business conference this week, you probably saw the launch of the Mirren…
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Omnichannel Marketing and Your Business Intelligence Software Stack

Omnichannel marketing is what’s now, multi-channel marketing is so 2000-late. If multi-channel marketing is presenting…
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Database Marketing Software Best Practices for Agencies

When you use a contact database with your marketing software, bad data isn’t just bad, it’s the worst. In…
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Why Pay Special Attention to Strategic Decision Makers?

In all this talk about reaching decision makers, it’s easy to think that everyone in a decision making position…
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