Marketing

6 Freshly Funded Brands to Watch in Q4 2024
As the year winds down, Q4 becomes a critical time for brands to make strategic moves—and fresh funding can make…

SponsorUnited Competitive Analysis
Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving…

Key NASCAR Sponsorship Trends for 2025
As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm…

Biggest AOR Shifts Creating Opportunities for Sellers
As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers.…

The State of NBA Sponsorships for the 2024-2025 Season
As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations,…

Top UK Brands Spending in Digital: Q4 2024
As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape, increasing…

5 Emerging Brands In the News: September 2024
In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers…

How to Use Marketing Automation to Warm Up Prospects
Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch
The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech…

Seven Cases for Video Advertising in 2024
If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we…

NFL Sponsorship Spenders In the News
The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL championship.…

Winmo Adds CTV Intelligence to Advertiser Database
According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of the…