Sponsorship

Generate Sales Leads by Tracking Accounts on the Move: 11/20 Recap
Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?…

Why Your Conference Budget Should Include New Tools
Everyone loves conferences. The nice hotels, the self-conscious "I'm just here for the schwag" vibe, the thrill…

Finding and Securing a Sponsor: Successful Discovery Meetings
For organizations and events looking to partner with brands, knowing how to find and secure a sponsor can be tricky.…

[FREE EBOOK] How to Get Sponsorship for Your Event
Most events, from Glastonbury to your local primary school jumble sale, rely on sponsorship to take care of their…

Why Size Matters for Corporate Sponsorship Sales
If you want to be successful pitching your event to corporate sponsorship executives, the first thing you have…

How to Craft the Perfect Prospecting Sales Email
Writing a great cold call email for sales prospecting is a hard craft to master. And like any craft, if you look…

Why Marketing Decision Makers Aren’t Returning Your Calls
Ok, I’ll admit it – I’m the WORST at checking my office voicemail. In fact, I’m the worst at actually answering…

Higher Education Opportunities Study Guide
If you're prospecting for new clients in higher education, we have some digital, creative, PR, media and advertising opportunities worth studying for.

How to Get the Best New Partnerships for Your Event
With over $21 billion spent on sponsorship last year in North America – everyone in the event space wants to…

What to Include in Your Event Sponsorship Proposal
Responsible for developing external partnerships for your organization? Whether you are brand new to sponsorship…

5 Sales Intelligence Must-Haves to Find Decision Makers
Sales intelligence tools provide background data on contacts, companies, and industries. The idea is that rather…

3 Tips for Hiring Better Sales Staff
The first key to attracting and retaining solid sales talent, and sometimes the most overlooked, is understanding…