Sponsorship

Is Cryptocurrency the Next Big Sports Sponsor?

Is Cryptocurrency the Next Big Sports Sponsor?

Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the…
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5 Traits Corporate Sponsors Look For in Partners

5 Traits Corporate Sponsors Look For in Partners

There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations…
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Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway

Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway

Pocono Raceway, in the beautiful Pocono Mountains of Pennsylvania, has been a family-owned business for more than…
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List Download: 40+ NBA Team Sponsors, Q2 2021

List Download: 40+ NBA Team Sponsors in 2021

Think of the last time you experienced live sports. For most of us, it was pre-pandemic (minus the 25,000 people…
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Q&A with The Spirit of Liberty Foundation

Accomplishing Miracles Through Sponsorship: Q&A with The Spirit of Liberty Foundation

Tomorrow, the US will welcome a new president into the White House. After almost a year of COVID, a summer of social…
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Q1 2021 Emerging Industries Report

Emerging Industries Report: Q1 2021

Advertising is a $100 billion industry that was rocked throughout 2020. According to Kantar, there were significant…
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Knowledge is Power: 100+ Brands Buying in Q1 2021

Knowledge is Power: 100+ Brands Buying in Q1 2021

It seems like every year we trick ourselves into believing that December will be a slow month. A time for reflection…
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New Year, New Plan: Brands Planning in Q1, 2021

New Year, New Plans: 100+ Brands Planning in Q1 2021

In Q1 2021, marketers and media buyers need to balance long-term goal setting with short-term planning. This year's…
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What Will Nonprofit Sponsorships Look Like in 2021?

What Will Nonprofit Sponsorships Look Like in 2021?

Nonprofits have been on the front lines of the pandemic. They assist families across the country facing the grim…
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It's the Final Countdown: 100+ Brands Planning in Q4

It’s the Final Countdown: 100+ Brands Planning in Q4

We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed optimism, Q2 lasted…
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How advertisers are adjusting to fanless sports

How Advertisers are Adjusting to Fan-Less Sports

Today, global sports sponsorship rights fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9…
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Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage

Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics…
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