New CMOs to Watch in 2016
When prospecting for new business, there are many ways to approach decision makers at highly sought after brands. However, the key to effectively engaging top prospects in profitable conversations is knowing when to reach out and why.
One of the best indicators of new opportunities on the horizon is the appointment of a new chief marketing officer. A decision maker shift is the first sign that a company will review agency relationships and likely shake up the marketing strategy by shifting spend and reallocating budgets.
