Q3 Pitch Alert: New CMOs To Watch

We’ve found that one of the biggest indicators of new sales opportunities is the appointment of a new Chief Marketing Officer. In fact, our research shows that on average, a new Agency of Record (AOR) is typically named 6-12 months after a CMO is hired. With such massive changes looming ahead, it’s crucial to get smart about your prospecting and time your new business outreach accordingly. The sooner you know when a CMO shift occurs, the greater your chances are at getting your foot in the door before anyone else. And to ultimately, win new business.