The Mirren Organic Growth Plan Guide

This article was originally published on April 5, 2022, and has been updated with new information.

Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to completely transform their ability to grow current clients and win more new business. Keep reading to uncover actionable insights from Mirren managing director Brent Hodgins, including how to create an aggressive organic growth plan.

Build an Organic Growth Plan

Of all sources of new revenue (competitive reviews/RFPs, proactive prospecting, and organic growth), organic growth has the highest ROI. Your agency has a relationship with the client, the door is open, and you understand the business.

Applying lessons directly from Mirren’s Organic Growth Training, this guide addresses how to craft an aggressive client growth plan.

Particularly geared for agency leadership and account management, the guide breaks down the structure that will best enable your teams to grow each and every client. The good news is that organic growth is not about turning your account teams into salespeople. Instead, become proactive problem solvers by helping to identify and resolve your client’s most meaningful challenges and capitalize on business-building opportunities.

> You can download The Mirren Organic Growth Plan Guide here <

Mirren Live 2025

To learn more about strategies for new business and organic growth, join us at Mirren Live this May 7th & 8th. Senior agency leaders will take in 60+ speakers in 35+ sessions—all focused on fueling agency growth.

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About the Author

Brent Hodgins is the Managing Director at Mirren, a training firm focused on improving the organic growth and new business performance of agencies. He has trained CEOs and their senior management teams in every major region around the world.

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His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, agencies must break from their ways of the past or risk blending in as another commoditized agency. Prior to Mirren, Brent worked on accounts that included Kellogg’s, Johnson & Johnson, and McDonald’s at Leo Burnett, TBWA, and Wieden + Kennedy.