WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England, recognized as the world’s largest advertising company as of 2023. The company owns many agencies, including AKQA, BCW, Mindshare, Ogilvy, and VML, making it one of the “Big Four” agency companies alongside Publicis, Interpublic Group, and Omnicom Group. WPP is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Founded by Martin Sorrell, who retired in 2018, the company is currently chaired by Roberto Quarta, with Mark Read serving as CEO. WPP operates across communications, experience, commerce, and technology, employing approximately 130,000 people in over 100 countries. This makes WPP the largest advertising agency group in the world, focusing on a broad spectrum of marketing and communications services.
- Q1 2024 revenue: $3.51B
- Primary headquarters: Sea Containers House, 18 Upper Ground, London SE1 9GL, United Kingdom
- Notable clients: Ford, Google, Unilever, Coca-Cola, Dell, Lidi US, Wendy’s, Uber, Sprite, Johnson & Johnson, Victoria’s Secret, HSBC, Sharpie, Volkswagen, and FoodSaver (Full list in Winmo)
- Agency disciplines: Media buying and planning, digital, full service/integrated, creative/advertising, public relations, market research, entertainment, mobile, branding, OOH advertising, event & sponsorships
- Agencies: (Winmo users, full list here)
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