Winmo vs. Apollo.io Comparison

Choosing the right sales enablement tools in your arsenal can make all the difference in achieving success. Winmo and Apollo.io are two popular sales enablement tools in the industry known for providing sales intelligence to help teams turn more leads into deals and take prospecting to the next level.

To make an informed decision on which sales enablement tool meets your immediate and long-term needs, it’s essential to consider each platform’s unique offerings carefully. Check out our analysis below to see what’s right for you.

Winmo vs. Apollo.io on Contacts:

Contact Accuracy: Winmo delivers the most accurate and up-to-date contact information available. With a 98% email deliverability rate and a dedicated research team, we ensure you have the right contacts, direct dials, and emails to connect with decision-makers. Plus, our accelerated review process adds new and updated contacts every 60 days, keeping you ahead of the competition.

Contact Relevancy: Winmo provides a comprehensive view of over 230,000+ decision-makers across brands, agencies, and parent companies. Beyond media buyers, we identify in-house marketers, strategists, planners, social, and creative budget holders controlling over $100B annually. This granular level of detail empowers you to accurately target decision-makers and increase your chances of success.

Apollo.io may outrank Winmo on the number of contacts included, but our users tell us that Winmo is a more reliable resource for their needs.

Agency & Brand Relationships:

Winmo goes beyond basic contact information to provide users with a comprehensive and uncomplicated view of agency & brand relationships.

By detangling the web of relationships between brands, agencies, and decision-makers, Winmo shows you who’s partnering with who and when. This granular level of insight allows you to tailor your approach and build trust with the individuals who hold the power to make buying decisions.

Media Spend:

Winmo provides granular insights into advertising spend, allowing you to target prospects based on industry, location, and media preferences. By tracking spend totals and channel allocations for national brands and parent companies, you can identify opportunities during crucial planning and budgeting phases for advertiser spending across:

• Broadcast – CableTV, Network TV, Spot TV, Syndication 
• Print – National, Local Newspaper
• Out-of-Home – Outdoor
• Digital – Internet Display, Online Video
• Radio – National Spot and Network

With in-depth insights on emerging channels:

• Social Spend: Search for advertisers spending above or below thresholds to pinpoint high-value opportunities, emerging brands, and movers and shakers.
• Linear, OTT, and CTV Insights:  Uncover a brand’s trailing 12-month spend across the latest TV airings including top networks and shows, plus spend across 90+ streaming platforms.
• SEM Spend: Understand a brand’s Google Ads buying behavior, and how much traffic they get for the dollars they’re putting in.
• Podcast Spend: Winmo’s podcast insights make it easy to identify podcast advertisers, size up opportunities, and connect with budget-holders to win more business.

Insight + Integrations:

Winmo’s powerful integrations unlock a world of insights, enabling you to connect with qualified prospects faster than ever before. From revealing personality traits to uncovering digital ad strategies, Winmo provides the critical intel you need to close more deals with:

• CRM Integration – Seamlessly import your prospect list from Winmo directly into Salesforce, Hubspot, or Dynamics in two clicks, saving you hours of manual data entry.
• Personality Insights – Score eerily accurate personality insights on decision-makers to improve response rates with DOs, DONTs, and preferred language.
• Competitor and Social Monitoring – Monitor competitors’ advertising activity and social media spending.
• Digital Spending Insights – Gain valuable insight into spend across brands, publishers, target audiences, and adtech intermediaries.
• Website Visitor Detection – Discover contact information for high-intent leads in seconds with person-level website visitor detection, made possible by Winmo Reveal.
• UK & EU Insights – Winmo also offers a UK database, providing users access to European contacts, brands, agencies, social media spend, and agency relationships.

Timing:

Proactive prospecting: Winmo clients can search brands by buying periods and planning windows to ensure they get the deal before the budget is spent. Plus, get access to our prospecting publication, WinmoEdge. Our research team spots opportunities on the horizon and serves them to your inbox so you can be first to early-stage opportunities.

Winmo Scoops group: Get daily Winmo leads right to your Slack (or email)! These curated opportunities detail brands rumored to be increasing spending, scouting marketing partners, and more.

Sales teams at both large and small corporations can find value in Winmo or Apollo.io.

Conclusion: 

When determining which option is best for your team, ask yourself if you need:

• Verified Contact Information & Relationship Mapping: Hand-verified contact & relationship mapping information from Winmo’s US-based research team.
• Forecasting Tools: Find out when brands are planning to spend big and heading toward agency reviews ahead of your competition
• In-Depth Media Insights: Get the full picture of a brand’s marketing landscape

If you’re interested in trying out Winmo for yourself, request a demo (no strings attached!).

If you liked this blog post, check out:

1. ZoomInfo Competitive Analysis
2. Surging Social Spend: TikTok Advertisers in the UK
3. Email Marketing: From Zero to Hero