According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of the total TV advertising expenditure (both CTV and linear).
Winmo, the leading sales intelligence platform for the marketing and advertising industry, is shedding light on brands’ CTV ad activity across 90+ streaming apps and devices. This provides a clear path to engaging with brand and agency decision-makers who control CTV ad budgets.
Renowned for its advertising database and daily sales lead alerts that drive business development for thousands of enterprise media companies, agencies, and adtech firms, Winmo has developed this state-of-the-art CTV measurement capability by leveraging automated content recognition (ACR). ACR identifies individual ads on specific smart TVs at the household level, offering an unrivaled view into streaming ad budgets.
“Our customers now have the most comprehensive and accurate CTV intelligence available. This solution includes local ad spend and household-level ad detection, which has become an essential sales tool for media sales teams securing new business in today’s competitive landscape,” said Dave Currie, CEO of Winmo, LLC.
Upon launch, Winmo enhanced this top-tier CTV impression data with standardized CPMs, providing directional spend insight.
This allows users of its advertiser and agency database to estimate CTV ad budgets across the entire streaming ecosystem. Advertisers’ spending and impressions are associated with streaming platforms such as Peacock, YouTube TV, and Fox News, as well as devices like Amazon Fire, Roku, and Apple TV. This grants visibility into month-over-month ad buying activity across multiple platforms over twelve months.
This capability is now accessible to all Winmo customers, showcasing CTV insights across 2,700 advertiser profiles. It highlights CTV ad activity alongside verified marketing and agency contacts who manage these budgets. Customers leverage Winmo’s advanced filters to identify prospects across various dimensions, from in-house agencies spending $5M+ on CTV advertising to NFL sponsors targeting Fox Sports.
“Alongside our exclusive daily sales leads and reliable contact details for brand and agency teams, Winmo’s CTV Insights connect the dots for users aiming to capture their share of an advertiser’s streaming spend in a market projected to exceed $28 billion this year,” added Currie.
Customers interested in adding this feature can learn more here. Not yet a Winmo subscriber? Start here.