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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, public affairs, full service

Main Telephone
(310)-452-7540
Primary Address
3105 South La Cienega Boulevard
Los Angeles, CA 90016
USA

Allison+Partners Contacts

Contacts (5/11)
Name Title State
Scott P. Partner & Co-Founder CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310)-452-7540
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3105 South La Cienega Boulevard

Los Angeles, CA
90016
USA
Julia S. Account Director CA
Kelsey B. Account Director, Corporate Practice CA
Tara W. Account Director CA
Alan R. Vice President CA

Client Relationships

Current Past

Brand Service From To Media Spend
********** ***** *******, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: California Pizza Kitchen appoints media AOR (Score 23)


Sales lead: Reach out to offer ad space & inquire about agency work.

  • Acadia as its media AOR in April 2023. 
  • The agency reportedly won the account due to its analytics, digital media, and eCommerce experience. 
  • This replaces incumbent AOR Noble People. 

Target demographic: Gen-Xers & millennials

The company will likely:

  • Revise media strategy
  • Shift ad dollars around
  • Make additional roster shifts

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CPK spent approximately $143.1k on digital display ads YTD, a 41% decrease from $241.9k spent in this channel during the same time period of 2022. 
  • YTD data: 21.7m impressions via Facebook (57%), Instagram (31%), desktop display (9%), and mobile display (3%). 
  • 2021-2022 spend: Full-year spend increased by 11% from $359.2k in 2021 to $397.7k in 2022. 
  • Ad location: It placed 89% of these ads directly onto sites such as facebook.com, instagram.com, games.com, aol.com, and timeout.com/newyork. It placed 11% of these ads through multiple indirect channels onto sites such as yahoo.com, merriam-webster.com, realtor.com, weather.com, and kohls.com. 

Additional channel insights  

  • Vivvix: CPK also invests in OOH and print. 

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so get in touch to see if CPK plans on making any more changes. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix.