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TBWA \ Chiat \ Day | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(310) 305-5000
Primary Address
5353 Grosvenor Boulevard
Los Angeles, CA 90066-6913
USA

TBWA \ Chiat \ Day Contacts

Contacts (5/36)
Name Title State
Renato F. Chief Creative Officer - LA CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 305-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5353 Grosvenor Boulevard

Los Angeles, CA
90066-6913
USA

Sheri T. Chief Talent Officer CA
Agathe G. Global Co-Chief Strategy Officer CA
Erin R. Chief Executive Officer CA
Jillian R. Chief, Staff CA

Client Relationships


Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** creative 2006 present *
**** ***** ******* Creative, Digital 2021 present ******
****** *************, *** creative, digital, media buying & planning 1998 present *
**** ***** AOR - creative 2008 present *****
******** **** Creative, Social 2021 present ********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Discover concludes creative review amid increasing digital spend (Score 46)


You're welcome in advance for discovering this bit of news, readers - appointed creative AOR; Grey will retain a part of the business, though Discover has not yet revealed more details.

The hire also comes not long after Discover's execs reported in an earnings call that COVID-related challenges have left the company with a need for more marketing in 2021. To specify, they "accelerated our marketing spend late in the first quarter and plan to continue this through the year." Discover has a longstanding customer-centric history, a strategy becoming more and more relevant.

When it comes to national TV, this company tends to largely promote its credit card. According to iSpot, it has spent approximately $20.3m on this channel YTD, down 29% from the approximately $28.5m it had spent by this point last year. In all of 2020, Discover ended up spending approximately $53m on national TV commercials, down 10% from the approximately $58.8m it spent in 2019. The company's commercials of 2021 have targeted male sports enthusiasts viewing shows such as NFL Football, NHL Hockey, the 147th Kentucky Derby, 9-1-1 and College Basketball.

So far this year, Pathmatics reports Discover has allocated roughly $17.7m toward digital ads, up 26% from the roughly $14m it allocated within the same 2020 timeframe. The company's estimated full-year spend of 2020 dropped by 20% to $39.9m from that of $49.7m in 2019. Discover has earned around 2b digital impressions YTD via desktop video (38%), desktop display (30%), Twitter (15%), Instagram (6%), Facebook (5%), mobile video (5%) and mobile display (1%) ads. 99% of this year's desktop video ads have been placed site direct, primarily onto youtube.com (56%) and twitch.tv (38%); 90% of this year's desktop display ads have been placed site direct, primarily onto imdb.com (64%) and amazon.com (18%).

Additionally, Magellan reveals that within the last 12 months, 629 podcast ads have promoted Discover's credit card, 87% more than the 475 that promoted it within the prior 12-month period.

Right now, Discover is primarily targeting millennials; remember, its leaders plan to continue increasing ad spend. Sellers able to offer high-ROI digital advertising strategies will have an upper hand here. Per Kantar data, Discover also invests in radio, print and local broadcast but didn't invest in OOH in 2020.

Agency & martech readers - Considering how often reviews follow one another, get in touch soon to offer PR, media and/or digital analytics services. Right now, Discover also works with Spark Foundry.