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Mindgruve | Agency Profile, Contacts, AOR, Client Relationships
Service: mobile, digital creative
- Main Telephone
- (619) 757-1325
Primary Address
627 Eighth Avenue
San Diego,
CA
92101
USA
Mindgruve Contacts
Contacts (5/16)
Name | Title | State | ||||||||||||
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Clint W. | Co-Founder & Executive Creative Director | CA | ||||||||||||
Sample of Related Brands
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Chad R. | Co-Founder, Chairman & Chief Executive Officer | CA | ||||||||||||
Haley F. | Director, Media | CA | ||||||||||||
Katie M. | Associate Media Director | CA | ||||||||||||
Joey B. | Director, Group Media | CA |
WinmoEdge
First Horizon appoints Mindgruve as AOR (Score 7)
Sales lead: Agency reviews tend to follow one another, so get in touch with this company's DMs now.
- Mindgruve AOR in October 2022.
- The agency will handle creative, web presence, digital media, analytics, and PR.
- The company credited Mindgruve's success in helping businesses grow as the primary reason it chose the agency.
FH's target demographic: Gen-X & millennial men
The company will likely:
- Continue ramping up digital spend
- Diversify digital ad placement
- Seek additional agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: FH spent around $3.3m on digital display ads YTD, a significant increase from $1.1m spent in this channel during the same time period of 2021.
- YTD data: 351m impressions via Facebook (52%), desktop display (33%), Instagram (8%), mobile display (5%), and desktop video (2%).
- Last year: Full-year spend increased by 72% from $928k in 2020 to $1.6m 2021.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, bizjournals.com, instagram.com, bossip.com, and youtube.com. It placed 1% of these indirectly through The Trade Desk and Yahoo DSP onto sites such as yahoo.com, finance.yahoo.com, usatoday.com, tumblr.com, and britannica.com.
Agency analysis:
- Opportunity: Reach out to see if you can pick up any of FH's business.
- I recommend offering media and social assistance.
- Be sure to mention any financial services or banking experience you have in your pitches.
Insight Sources: Digital spend insight estimated by Pathmatics.