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The Many | Agency Profile, Contacts, AOR, Client Relationships




Service: creative agency

Main Telephone
(310) 399-1515
Primary Address
17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA 90272
USA

The Many Contacts

Contacts (5/33)
Name Title State
Damien E. Partner, Executive Creative Director CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 399-1515
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 17575 Pacific Coast Highway
Building H, Suite G
Pacific Palisades, CA
90272
USA

Christian J. Partner, Brand Strategy & Stewardship CA
Jens S. Founding Partner, Strategy CA
Amir H. Partner CA
Scott H. Partner & Creative Director CA

Client Relationships


Brand Service From To Media Spend
****** ****** Creative, Media Buying, Media Planning 2020 present ******
****** *** *****, *** Creative unknown present ******
****** Creative, Media Buying, Media Planning, Social 2018 present *
**** Creative, Social 2018 present *
*** ******* ******* & ********** ***** Creative 2017 present *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial D2C Opps: Stitch Fix continues increasing spend amid CMO search (Score 48)


execs mentioned in their latest earnings call that they're reviewing operational functionality to make sure the company has as efficient marketing as possible. Since, as you'll be able to tell by the data provided below, this strategy shift has led to increases in spend, I expect those increases to continue.

So far this year, iSpot reports SF has spent approximately $9.8m on national TV commercials, up 38% from the approximately $7.1m it spent within the same 2020 timeframe. The e-marketplace ended up spending approximately $23.9m on this channel last year, almost double the approximately $13.1m it spent in 2019. SF's commercials of 2021 have targeted millennials watching programs such as The Golden Girls, Friends, Family Guy, Law & Order: Special Victims Unit and Chicago P.D

According to Pathmatics, the company has allocated roughly $16.6m toward digital ads YTD, up 37% from the roughly $12.1m it had allocated by this point last year. SF's estimated full-year 2020 spend of $44.2m reached 29% more than that of $34.3m in 2019. Since the beginning of 2021, the company has earned around 2b digital impressions via Instagram (59%), Facebook (35%) and desktop video (6%) ads.

Additionally, Magellan reveals SF has aired a whopping 1,057 podcast ads within the past 12 months.

The fact that the company has managed to keep its ad spend so high despite the pandemic makes sense. Over the past year, people have been shopping online and going through their stuff to figure out how much they can discard or replace, making SF's online marketplace platform more popular than ever.

This company's rising TV spend and notable usage of podcast ads signal it's targeting millennials; its rising digital spend and reliance on Instagram and Facebook advertising signal it's also targeting Gen-Z. SF's target demographic also tends to have a strong female skew; however, you may have noticed from the video above that it's also starting to target men. To reach Gen-Z even more effectively, the company may also invest in OTT. Per Kantar data, SF additionally utilizes OOH, radio and local broadcast.

Agency & martech readers - We have not heard of any roster shifts since the company's former CMO, Deirdre Findlay, who stepped down The Many teams up with its in-house team to handle creative.