Mistress | Agency Profile, Contacts, AOR, Client Relationships
Service: creative agency
|Main Telephone||(310) 399-1515|
|Jens S.||Founding Partner, Strategy||CA|
Sample of Associated Brands
|Christian J.||Strategy Partner, Executive Creative Director||CA|
|Damien E.||Partner, Executive Creative Director||CA|
|Scott H.||Partner & Creative Director||CA|
|Blake M.||Partner, Design & Digital||CA|
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Millennial, Gen-Z Media Opps: #105 Qdoba launches first work from new creative agency
named creative AOR back in the summer. Titled "United by Flavor," the campaign features the Qdoba Luchadors and delivers a message of unity and diversity, while showcasing the chain's food. It will feature social media, radio, in-store components, product-specific elements and experiential.
Like Jack in the Box, Qdoba's advertising is centered around new menu items released throughout the course of the year. Younger people, ages 24 and under, are Qdoba's target audience.
Digital budgets will be up to support the new Pathmatics actually reports that display spend has been down all year. Year-to-date, $381,000 has been spent on display ads, down from $460,000 in 2016. Their top targeted site is YouTube, but they also spend on denverpost.com and reddit.com.
Keep in mind, historically, they've also spent a lot on outdoor and spot radio. Their most saturated markets are Colorado, New Jersey, Seattle, Milwaukee and Ohio (Columbus, Cincinnati and Cleveland).
Jack in the Box's media Horizon, LA,