Mistress | Agency Profile, Contacts, AOR, Client Relationships
Service: creative agency
|Main Telephone||(310) 399-1515|
|Jens S.||Founding Partner, Strategy||CA|
Sample of Associated Brands
|Christian J.||Strategy Partner, Executive Creative Director||CA|
|Damien E.||Partner, Executive Creative Director||CA|
|Scott H.||Partner & Creative Director||CA|
|Blake M.||Partner, Design & Digital||CA|
Who is the Founding Partner, Strategy of Mistress?
What is the email of the Strategy Partner, Executive Creative Director of Mistress?
What is direct phone of the Partner, Executive Creative Director of Mistress?
Who is the creative agency of Mistress?
Your personal LinkedIn™ network connections
Score 90 - Review Imminent: IMAX hires CMO to lead turnaround
IMAX recently appointed entertainment marketing veteran JL Pomeroy as global CMO. Reporting to CEO Richard Gelfond, she'll lead all worldwide marketing efforts, as IMAX continues to battle rising ticket prices and theater chains adding their own premium viewing experiences. Agencies and martech readers with luxury, entertainment and media client experience should engage the CMO as she begins to evaluate strategy, budgets and vendors.
Gelfond said during the Q2 earnings call that there's going to be "much more focus on brand marketing," so center your pitch there. IMAX will continue to do movie marketing, but it'll be a "subset of a much more comprehensive branding strategy," he added. He cited the marketing and word-of-mouth strategy for "Dunkirk" as differentiation done the right way, for example.
But, IMAX has already been Palisades, LA has had media since 2014
Sellers - IMAX has a relatively small ad budget, but it looks like spending could be on the rise. So, entertainment sellers and others with high engagement rates among millennials should make introductions to secure upcoming new campaign dollars.
Experience: Previously, Pomeroy founded JumpLine Group, a brand activation agency where she served as CEO. Before that, she was publisher at Modern Luxury Media, where she launched a high-end city magazine called Front Desk Los Angeles,. And, she was VP of North America sales and marketing for Cartier.
Pomeroy succeeds Eileen Campbell, who was CMO since July 2013, putting her a bit over average CMO tenure.
Digital Breakdown: Since last August, $142,500 has garnered 8.6 million impressions, most of which has been desktop banner ads bought direct from laist.com, refinery29.com and youtube.com.
110 East 59th St.
New York, NY 10022
Chief Marketing Officer
Chief Executive Officer