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Butler, Shine, Stern & Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(415) 331-6049
Primary Address
20 Liberty Ship Way
Suite 3312
Sausalito, CA 94965
USA

Butler, Shine, Stern & Partners Contacts

Contacts (5/21)
Name Title State
Tracey P. Chief Executive Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (415) 331-6049
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20 Liberty Ship Way
Suite 3312
Sausalito, CA
94965
USA

Patrick K. Partner & President CA
Denis M. Chief Finance Officer CA
John B. Co-Chairman CA
Greg S. Chairman CA

Client Relationships


Brand Service From To Media Spend
***** ******* Creative, Social unknown present *
**** ****** ** ********** AOR - creative, digital, media buying & planning 2014 present *******
******* AOR - creative 2007 present *
**** ** **** Creative 2018 present *
****, ***. Creative, Digital 2021 present *******

See Winmo sales intelligence in action

WinmoEdge

Momvertising eCommerce Opps: Zulily launches holiday campaign amid spend decreases (Score 49)


February

Per Pathmatics, Zulily earned 1.4b impressions through Facebook ads (65%), Instagram ads (24%), desktop video ads (7%), desktop display ads (4%) and mobile display ads (1%). It placed the majority of these ads site direct (97%) onto sites such as facebook.com, instagram.com, youtube.com, weather.com and fitpregnancy.com. It placed the remainder indirectly through Google Adx + AdSense and Verizon Media onto sites such as yahoo.com, reddit.com, zillow.com, washingtonpost.com and finance.yahoo.com. It spent around $10.9m on digital display ads over the last 365 days, down 64% from $17.9m spent during the 365 days prior. 

According to iSpot, Zulily spent around $12.3m on national TV ads YTD, less than half (46%) of the $27m spent during the same time period of 2019. Full-year spend equaled $33.7m in 2019 and $34.4m in 2018. This year, it placed ads during programming such as "Good Bones," "Primer impacto," "Home Town," "PAW Patrol" and "SpongeBob SquarePants." 

Sellers-- Zulily mainly targets Gen-Z and millennial moms through digital display and national TV ads. It decreased spend in both of these channels over the last year, which is likely due to cost-saving measures amid the coronavirus outbreak. Considering the company's target audience, the it may shift to primarily digital advertising in the future. Sellers should reach out soon offering relevant ad space to secure possible last-minute holiday campaign ad dollars. 

Agency & martech readers-- Our researchers are working diligently to confirm any possible agency relationships Zulily may have. To the best of our knowledge, the company has not made any appointments since naming Kiran Akkineni CMO earlier this year. Butler, Shine, Stern and Partners worked on the current campaign, but we are unsure if that relationship is permanent or project-based. Keep reaching out to Akkineni to see what kind of work you may be able to secure. I recommend offering digital, media and creative services.