Butler, Shine, Stern & Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (415)-331-6049
Butler, Shine, Stern & Partners Contacts
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tracey P. | Chief Executive Officer | CA | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Thomas S. | Chief Financial & Operations Officer | CA | ||||||||||||
Greg S. | Chairman | CA | ||||||||||||
John B. | Co-Chairman | CA | ||||||||||||
Patrick K. | Partner & President | CA |
WinmoEdge
Campaign Imminent: Rao's Specialty expands with new frozen pizzas
Rao's Homemade Foods recently expanded its portfolio with a new line of brick oven frozen pizzas. The company will likely launch promotional material to support the latest products, so sellers should contact soon to secure last-minute ad dollars.
According to iSpot, Rao's hasn't utilized national TV since allocating around $41.9k in 2020.
Pathmatics reports that the company has spent approximately $3m on digital ads YTD, 44% less than the approximately $5.4m spent by this point last year. In 2021, Rao spent roughly $9.5m on this channel, 64% more than the roughly $5.8m spent in 2020. So far this year, the company has earned about 361.3m digital impressions via Facebook (48%), Instagram (39%) and desktop video/YouTube (13%) ads.
Again, spend will probably pick up more speed soon to support Rao's new product. The company tends to target millennial women, especially moms.
Agency & martech readers - Get in touch soon to see if Rao is looking to outsource media, PR and/or digital. It works with BSS&P on creative.