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Zimmerman Advertising | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(954) 644-4000
Primary Address
6600 North Andrews Avenue
Fort Lauderdale, FL 33309
USA

Zimmerman Advertising Contacts

Contacts (5/42)
Name Title State
David N. Chairman, Creative FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (954) 644-4000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6600 North Andrews Avenue

Fort Lauderdale, FL
33309
USA
Mitchell H. President - Nissan Division FL
Ben T. Executive Vice President & Chief Media Officer FL
Ronnie H. President FL
Jordan Z. Founder & Chairman FL

Client Relationships

Current Past

Brand Service From To Media Spend
******* ******* ***. Creative, Digital, Media Buying, Media Planning *
**********, ***. Creative, Social *
************ ****** ********** ******** Media Buying, Media Planning *
******************.*** Media Buying, Media Planning *
*.*. ********* & *** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: AutoNation hires CMO amid YTD spend increases (Score 52)


Sales lead: This hire will likely lead to spend shifts & agency changes. 

  • AutoNation announced Richard Lennox as its CMO, effective May 15th, 2023.
  • Lennox joins from Macy's, where he served as chief customer officer.
  • He will handle brand, marketing, & creative. 
  • AutoNation's current marketing leader, Marc Cannon, will move into a new position and lead corporate responsibility.

**We are unable to confirm Lennox's email address until he officially begins.**

Target demographic: Gen-X & millennial men 

The company will likely:

  • Continue increasing ad spend
  • Shift ad dollars around 
  • Review the agency roster/hire additional assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: AutoNation spent approximately $626.1k on national TV ads YTD, more than double the $240.7k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend equaled $1.3m in 2021 and $1.2m in 2022. 
  • Ad programming: It placed ads during programming such as NBA Basketball, Jeopardy!, Inside Edition, KTLA 5 Morning News at 6, and Wheel of Fortune. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: AutoNation spent around $842.6k on digital display ads YTD, a 15% increase from $732k spent in this channel during the same time period of 2022. 
  • YTD data: 87.8m impressions via YouTube (42%), Facebook (34%), Instagram (22%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend doubled from $1.2m in 2021 to $2.4m in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, kbb.com, and nhl.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto svtperformace.com

Additional channel insights  

  • Vivvix: AutoNation also invests in OOH and local broadcast. 
  • Top podcasts sponsored: Drive Time with Travis Wingfield. 

Agency analysis:

  • Opportunity: Reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.