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Acadia | Agency Profile, Contacts, AOR, Client Relationships
Service: Growth Marketing Agency working in Search, Programmatic, Performance, and other digital media
- Main Telephone
- (404)-467-6174
Primary Address
956 Brady Ave NW Suite 400
Atlanta,
GA
30318
Acadia Contacts
Contacts (5/12)
Name | Title | State | ||||||||||||
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Jared B. | Chief Executive Officer | GA | ||||||||||||
Sample of Related Brands
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Jack O. | Partner | GA | ||||||||||||
Jordi B. | Pay-Per-Click Specialist - Amazon, Instacart, Walmart Media | GA | ||||||||||||
Alan C. | Director, Paid Media | GA | ||||||||||||
Kiri M. | Head, Retail Marketplace Strategy | GA |
WinmoEdge
Millennial, Gen-X Opps: California Pizza Kitchen appoints media AOR (Score 23)
Sales lead: Reach out to offer ad space & inquire about agency work.
- Acadia as its media AOR in April 2023.
- The agency reportedly won the account due to its analytics, digital media, and eCommerce experience.
- This replaces incumbent AOR Noble People.
Target demographic: Gen-Xers & millennials
The company will likely:
- Revise media strategy
- Shift ad dollars around
- Make additional roster shifts
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CPK spent approximately $143.1k on digital display ads YTD, a 41% decrease from $241.9k spent in this channel during the same time period of 2022.
- YTD data: 21.7m impressions via Facebook (57%), Instagram (31%), desktop display (9%), and mobile display (3%).
- 2021-2022 spend: Full-year spend increased by 11% from $359.2k in 2021 to $397.7k in 2022.
- Ad location: It placed 89% of these ads directly onto sites such as facebook.com, instagram.com, games.com, aol.com, and timeout.com/newyork. It placed 11% of these ads through multiple indirect channels onto sites such as yahoo.com, merriam-webster.com, realtor.com, weather.com, and kohls.com.
Additional channel insights
- Vivvix: CPK also invests in OOH and print.
Agency analysis:
- Opportunity: Agency reviews commonly follow one another, so get in touch to see if CPK plans on making any more changes.
- Current roster:
- Known: creative AOR
- Allison+Partners: PR AOR
- Acadia: media AOR
Insight Sources: Digital spend insights estimated by Vivvix.