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Zenith Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media services

Main Telephone
(678) 916-4500
Primary Address
384 Northyards Boulevard
Suite 290
Atlanta, GA 30313
USA

Zenith Media Contacts

Contacts (5/18)
Name Title State
Sandra L. Executive Vice President & Chief Talent Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (678) 916-4500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 384 Northyards Boulevard
Suite 290
Atlanta, GA
30313
USA
Sharon W. Director, Local Broadcast GA
Alexandra C. Vice President, Strategy - Inspire Media Engine GA
Whitney L. Director, Commerce Activation GA
Christina T. Director, Operations GA

Client Relationships

Current Past

Brand Service From To Media Spend
****'* ********** *****, ***. Media Buying, Media Planning *
****** Media Buying, Media Planning *
*** ***** & ******* Media Buying, Media Planning *
******* ****** Media Buying, Media Planning *
****** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Arby's restructures leadership team (Score 63)


Sales lead: These promotions will affect the brand's marketing strategy & agency roster. 

  • Arby's recently promoted its CMO, Rita Patel, to brand president, effective April 2023. 
  • We told you about Arby's moving Patel to CMO in October. 
  • The chain promoted Ellen Rose to replace Patel as CMO.
  • Rose joined parent company Inspire Brands in 2013, most recently serving as strategic initiatives VP. 

Arby's target demographic: Male millennials & Gen-Zers

The brand will likely:

  • Continue shifting ad dollars from digital channels to TV
  • Experiment with new ad channels
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Arby's spent around $22.4m on national TV ads YTD, an 8% increase from $20.8m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 4% from $99.1m in 2021 to $103.1m in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, NBA Basketball, College Football, SportsCenter, and Chicago Fire. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Arby's spent around $6.4m on digital display ads YTD, about 60% of the $10.7m spent in this channel during the same time period of 2022. 
  • YTD data: 778.9m impressions via Facebook (49%), Instagram (31%), YouTube (19%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend dropped 26% from $56.7m in 2021 to $42.1m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, ncaa.com, and bleacherreport.com. 

Additional channel insights  

  • Vivvix: Arby's also utilizes OOH, print, radio, and local broadcast.
    • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.