Insight Sources: Broadcast insights estimated by Vivvix.
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Mindshare | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
- Main Telephone
- (312) 242-1100
Primary Address
333 North Green Street
Chicago,
IL
60607
USA
Mindshare Contacts
Contacts (5/56)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hayley K. | Partner & Director, Shopper | IL | ||||||||||||
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| Valerie H. | Senior Partner & Managing Director | IL | ||||||||||||
| Brian D. | Chief Data Strategy & Analytics Officer - U.S. | IL | ||||||||||||
| James G. | Partner & Director, Media Planning & Integrated Strategy | IL | ||||||||||||
| Jamie A. | Director, Data Strategy & Data Partnerships | IL | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Huggies launches ad campaign
Media Sales Lead: Quality Meats on the ad.
Key Lead Takeaways: Reach out now to offer last-minute campaign ad space.
Target Demographic: Millennial parents with a female skew
Key Spend Notes:
- Planning period: Q4
- Buying period: Q3
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Huggies under Baby Care**
- 2023 YTD Spend: $24m
- 2022 FY Spend: $43m
- 2021 FY Spend: $50m
- 2020 FY Spend: $66.4m
Ad Flight Breakdown (by spend): Huggies has aired eight spots in 2023; the top five were "Fun, Fast, and Easy," "Stay Comfy While You Move," "Hey Baby," "Every Detail," and "Bebé bailador."
Top Daypart (by impressions): Primetime (1.7b), Day Time (1.3b), Early Fringe (668.9m), Weekend Afternoon (649.9m), and Early Morning (443.8m).
Top Networks (by spend): ABC, NBC, OXYGEN, BET, and FX.
Top Shows (by spend): American Idol, Ridiculousness, 9-1-1, The Bachelor, and Bluey.
Top Industry/Vertical Spenders (by spend): Huggies (62%), Pampers (21%), Care.com (13%), Coterie Baby (2%), and Water Wipes (1%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Huggies under Baby & Toddler**
2023 YTD Spend: $12.1m
2022 FY Spend: $44.6m
2021 FY Spend: $36.8m
2020 FY Spend: $29m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $10.4m
- Q2 2022 Spend: $15.3m
- Q3 2022 Spend: $11m
- Q4 2022 Spend: $7.8m
Impressions: 1.6b
Top Ad Types (by spend): Instagram (47%), Facebook (41%), YouTube (11%), and desktop display (1%).
Top Purchase Channels: Direct (99%) and Google AdX+AdSense (1%).
Top Publishers: instagram.com, facebook.com, youtube.com, parents.com, and babycenter.com.
Top Industry/Vertical Spenders: Huggies (35%), Pampers (24%), Dyper (6%), Vivvi & Bloom (6%), and Hello Bello (5%).
Top Creative (by spend; see below): Pathmatics reports that 268 creatives have run during 2023 (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
- Vivvix: Huggies also invests in print.
Current Agency Roster:
- Quality Meats: creative
- Mindshare: media AOR
- Edelman: PR
- Digitas: digital