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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships


Service: advertising

Main Telephone
(312) 226-6144
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/17)
Name Title State
Brenda D. Chief Operations Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA
Thomas O. Founder & Chief Executive Officer IL
Matt R. Creative Founder IL
Nick P. Founder & President IL
Rahul R. Chief Client Officer IL

Client Relationships

Current Past

Brand Service From To Media Spend
*** ******** *********** Creative, Digital, Social ********
***-**** ***-************ ******* ***** Creative, Digital *
***-**** ****** ******** Creative, Digital *
***-**** *************, ***. Creative, Digital *
***-**** ******** Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Burger King announces "Reclaim the Flame" plan (Score 59)


News:  Flame."

Key components:

  • The company is devoting $120m in extra funds toward the marketing budget, $250m for restaurant technology & kitchen equipment, and $30m to bolster its loyalty program.
  • Modernize the brand to help it reach a younger and more diverse audience.
  • BK also hopes to improve its brand image and marketing message.  

Recent sales leads:

BK's target demographic: Gen-Zers and millennials with a male skew

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BK spent nearly $117.3m on national TV ads YTD, a slight (4%) increase from $113.2m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend decreased by 13% from $215.1m in 2020 to $187.2m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, NFL Football, Friends, Law & Order: Special Victims Unit, and SportsCenter.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BK spent around $43.9m on digital display ads YTD, a 74% increase from $25.2m spent in this channel during the same time period of 2021. 
  • YTD data: 3.5b impressions via desktop video (54%), Facebook (19%), mobile video (14%), Instagram (10%), Twitter (2%), and desktop display (1%). 
  • Last year: Full-year spend jumped from $15m in 2020 to $33m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitter.com, and espn.com. 

Additional channel insights (print, radio, local broadcast TV, and OOH media analysis)

  • BK also invests in OOH, print, radio, and local broadcast TV ads.

Current agency roster:

Resources: broadcast insights estimated by Kantar data.