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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone (312) 226-6144
Main Fax (773) 442-0329
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/24)
Name Title State
Tom O. Founder & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA

Matt R. Founder & Chief Creative Officer IL
Nick P. Founder & President IL
Natasha K. Director, Account Services IL
Jennifer B. Creative Director IL

Client Relationships


Brand Service From To Media Spend
*** ******** *********** AOR - creative 2015 present ********
*** ****, ***. AOR - creative, digital 2014 present ********
*****'* ***** & *** Creative 2017 present *********
****** **********, ***. Creative 2016 present ****
*******, ***. Creative 2016 present ********

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WinmoEdge

Female Media Opps: #113 Big Lots launches new holiday campaign (Score 77)


O'Keefe Reinhard & Paul (OKRP). Titled "Share the Joy," the spots will run on national TV and the retailer's social media pages. The campaign features Three Dog Night's version of "Joy to the World." (Yes, that is relevant information.) 

Sellers - Keep going after last minute Q4 revenue, but also start on Q2, the start of upgrade the stuff in your house season. Sellers with high engagement rates among women A25-54 should have an advantage.  As for marketing channels, Big Lots relies primarily on broadcast and print, but they do run some digital, as well.

Kantar Media reports $2M was spent on print in Q1 and Q2, down $400,000 from the prior year. All of these ads were run through newspapers.

For national TV, iSpot reports spend of $9.4M on channels with a high female audience (see chart). This spend is down from $10.7M in the same timeframe of 2016.

Digitally, Pathmatics reports that $178,100 has gone to display so far this year. down $300,400 from 2016. Top targeted sites are telemunod.com, rawstory.com, and hgtv.com.

Agency readers - This past Media Storm. Since reviews often follow each other, keep going after creative and other work. Competition for advertising work may include OKRP, AOR since 2014, putting them near average AOR tenure (~2.5-3 years). Plus, they were hired by Big Lots former CMO,  Andrew Stein.