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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone (312) 226-6144
Main Fax (773) 442-0329
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/24)
Name Title State
Tom O. Founder & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA

Matt R. Founder & Chief Creative Officer IL
Nick P. Founder & President IL
Natasha K. Director, Account Services IL
NaShonna G. Account Director IL

Client Relationships


Brand Service From To Media Spend
*** ******** *********** AOR - creative 2015 present ********
*** ****, ***. AOR - creative, digital 2014 present ********
*****'* ***** & *** Creative 2018 present ********
****** **********, ***. Creative 2016 present *
*******, ***. Creative, Social 2016 present ********

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WinmoEdge

Score 71 - Account in Jeopardy: Gildan Activewear changes organizational structure, new head of marketing


consolidating its branded apparel and printwear divisions into one. Most notably, Michael Hoffman has been promoted from president of the printwear division to president of sales, marketing and distribution. Once this goes effective in April, he will be Gildan's head of marketing. 

While a CMO promotion isn't a sure sign that an agency review will occur, Gildan is already on the VAI for Kelly Scott Madison

Sellers - execs shared during Gildan's most recent earnings call that ad spending is going up, most of which will support e-commerce, digital and social initiatives. So, keep pitching your high ROI digital direct response (DR) capabilities. 

ISpot reports a 2017 national TV spend of $1.4 million, (see show targeting right), down from $4.9 million in 2016. 

Meanwhile, Pathmatics reports a 2017 display spend of $1.2 million, up $400,000 from 2016. Gildan's top targeted destinations, all direct partners, included rollingstone.com, avclub.com, theonion.com, ozy.com and espn.com. 

Gildan also runs some print and out-of-home advertising, according to Kantar. They have done sponsorships in the past, like the long-running campaign with Blake Shelton, but there is no word of those continuing in the future. 

Their top spending periods are historically Q3 and Q4. An edge may go to those who can reach millennial guys, specifically, since Gildan has been focusing more on the A18-35 demo recently