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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships

Service: advertising

Main Telephone (312) 226-6144
Main Fax (773) 442-0329
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661

O'Keefe Reinhard & Paul Contacts

Contacts (5/22)
Name Title State
Tom O. Founder & Chief Executive Officer IL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL

Matt R. Founder & Chief Creative Officer IL
Nick P. Founder & President IL
Natasha K. Director, Account Services IL
Jennifer B. Creative Director IL

Client Relationships

Brand Service From To Media Spend
*** ******** *********** AOR - creative 2015 present ********
*** ****, ***. AOR - creative, digital 2014 present ********
*****'* ***** & *** Creative 2017 present *********
****** **********, ***. Creative 2016 present ****
*******, ***. Creative 2016 present ********

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Campaign Imminent Update: Chili's launching new ads in October for menu update

O'Keefe Reinhard & Paul (OKRP) was hired in the summer to handle. If so, it's slated to run through Q2, so sellers with high engagement rates among suburban guys, especially those married with kids, should keep chasing this new campaign revenue with their Coronita through the spring. 

Chili's online video budgets have been up in recent years, but you'll have to wrestle moola away from YouTube there. Also, look for more direct response (DR) revenue than usual, since the chain is supporting their newish Ad Age

Agencies - Steve Provost, Chili's new CMO, ditched the AOR model (maybe only for advertising?) for a per-project approach, so keep pitching. The smaller menu isn't going to suddenly 

Additional Insight

TV Breakdown: $87.6 million has gone to national TV ads the past year (see show targeting right), up from $83.2 million a year earlier, reports.

Digital Breakdown: Meanwhile, $5.5 million has gone to 359.4 million impressions since last September, down from $7.6 million for 509.5 million impressions, per Pathmatics. The bulk of impressions are still desktop video, all of which have been bought site direct. YouTube has been targeted the most, at $6.3 million for  252.6 million impressions. 

Other sites that have received at least $30,000 include,,, and