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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(312) 226-6144
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/15)
Name Title State
Brenda D. Chief Client Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA

Nick P. Founder & President IL
Matt R. Founder & Chief Innovation Officer IL
Nate S. Chief Strategy Officer IL
Tom O. Founder & Chief Executive Officer IL

Client Relationships


Brand Service From To Media Spend
*** ******** *********** Creative, Digital, Social 2015 present ********
***-**** ***-************ ******* ***** Creative, Digital 2020 present *
***-**** ****** ******** Creative, Digital 2020 present *
***-**** *************, ***. Creative, Digital 2020 present *
***-**** ******** Creative, Digital 2020 present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Chili's shifts to digital, loyalty-focused strategy amid CMO search (Score 50)


Chili's parent company, restructured its marketing approach to more effective connect with consumers and drive traffic despite the pandemic, according to execs in its latest earnings call. Right now, the restaurant chain has a primarily digital and loyalty-driven marketing strategy. Chili's stayed afloat amid the coronavirus through its own delivery and a partnership with DoorDash.

According to iSpot, Chili's hasn't invested in national TV commercials since allocating around $9.6m in H1 2020. In the call, execs mentioned that they don't plan to return to more aggressive TV advertising, so I doubt this will change anytime soon.

So far this year, Pathmatics reports the brand has spent roughly $227.2k on digital ads, only half of the roughly $449.8k it spent within the same 2020 timeframe. Chili's estimated full-year 2020 spend of $726k only reached around a fifth of that of $3.5m in 2019. It has earned ~73.5m digital impressions YTD via desktop display (82%), mobile display (11%), Facebook (4%) and Instagram (2%) ads. Top site destinations of this year's desktop display ads include ebay.com (11%), quizlet.com, wordtwist.org, yahoo.com and medicalnewstoday.com.

Additionally, Magellan reveals Chili's has aired ten podcast ads within the past 12 months.

Since Chili's is starting to focus more on a digital-oriented marketing strategy, its spend will hopefully pick up soon. It tends to target parents of all ages, but especially Gen-X. This strategy shift may reflect a shift toward younger audiences. Per Kantar data, Chili's also invests in OOH, radio and local broadcast, but its overall spend in these channels is steadily declining. 

Agency & martech readers - Chili's is still searching for a CMO to replace Ellie Doty, who departed O'Keefe Reinhard & Paul.