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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone (312) 226-6144
Main Fax (773) 442-0329
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/23)
Name Title State
Tom O. Founder & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA

Matt R. Founder & Chief Creative Officer IL
Nick P. Founder & President IL
Natasha K. Director, Account Services IL
NaShonna G. Account Director IL

Client Relationships


Brand Service From To Media Spend
*** ******** *********** AOR - creative 2015 present ********
*** ****, ***. AOR - creative, digital 2014 present ********
*****'* ***** & *** Creative 2018 present *********
****** **********, ***. Creative 2016 present ****
*******, ***. Creative 2016 present ********

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WinmoEdge

H1 Media Opps: #15 Groupon announces Super Bowl spot with new ambassador (Score 90)


expensive spot. Plus, Groupon's top advertising periods are traditionally Q2 and Q3.  

Keep in mind that Groupon is trying to appeal more to merchants. Their latest campaign promoted how Groupon can help small businesses grow, and CEO Rich Williams confirmed they would focus more on merchant strategy in 2018. Therefore, those who can reach business decision makers (BDMs) should secure revenue. But, don't forget about their heavy millennial female consumer audience. 

ISpot reports that Groupon's 2017 national TV spend was $52.7 million (see chart). 2016's spend, allocated to similar shows, was $28.4 million. 

Pathmatics reports that Groupon spent $23.2 million on display ads last year, which was up about $19.5 million from 2016. Most ads were placed on YouTube (97.7% of budget). 

Spending on radio, Groupon's other top ad channel, also went up in 2017, according to Kantar. While the spend for Q4 2017 hasn't been released yet, their spend for the first three quarters of 2017 is still $600,000 higher than 2016's total. 

Agency and martech readers - new marketing lead hired in the fall will evaluate all relationships, so keep your eye on Groupon, readers.

Click here to read all of Winmo's latest on the company.