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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (312) 226-6144
Primary Address
328 South Jefferson Street
Suite 850
Chicago,
IL
60661
USA
O'Keefe Reinhard & Paul Contacts
Contacts (5/17)
Name | Title | State | ||||||||||||
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Nate S. | Chief Strategy Officer | IL | ||||||||||||
Sample of Related Brands
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Brenda D. | Chief Operations Officer | IL | ||||||||||||
Thomas O. | Founder & Chief Executive Officer | IL | ||||||||||||
Matt R. | Creative Founder | IL | ||||||||||||
Nick P. | Founder & President | IL |
Client Relationships
WinmoEdge
Campaign Imminent: Burger King taps PR AOR, multicultural agency partner (Score 79)
- ICR will focus on reintroducing BK via earned media and brand activity.
- It will handle the strategic management and implementation of consumer lifestyle media relations, special events, and partnerships.
- Additionally, ICR will drive ongoing awareness and affinity.
- This shift replaces BK's ten-year relationship with incumbent PR AOR Alison Brod, and it concludes the review that kicked off last year.
- Conill, BK's first-ever culture and brand partnerships AOR, will focus on establishing stronger connections with diverse consumers.
- It will do this with culturally relevant partnerships and campaigns.
- I predicted agency reviews would follow BK's recent appointment of CMO Pat O'Toole.
- The burger chain is currently in the middle of a full-scale $400m push for a turnaround in US sales.
- The brand will likely:
- Launch new campaigns soon
- Shift strategy
- Seek additional new agency partners
- Target demographic:
- Primary: Gen-Z and millennials with a male skew
- Secondary: Gen-X with a male skew
- BK is also ramping up efforts to reach multicultural audiences.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, BK has allocated roughly $56.5k toward national TV commercials, up 2% from the roughly $55.6m allocated within the same 2022 timeframe.
- Last year: The brand allocated around $198.4m toward this channel in 2022 after having allocated 7% less, around $185.3m, in 2021.
- 2023 ad programming: BK's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, College Football, SportsCenter, and Friends.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: YTD, the brand has spent approximately $11.5m on digital ads, down 37% from the approximately $18.4m spent by this point last year.
- YTD data: Since the start of 2023, BK has earned about 936.7m digital impressions, 80% via YouTube ads, 10% via Instagram ads, and 10% via Facebook ads.
- Last year: The brand's estimated full-year 2022 spend, $58.7m, reached 75% more than that of $33.5m in 2021.
- Additional channel insights
- The brand utilizes OOH, local broadcast, digital, print (Hispanic newspapers), radio, Google Ads, Facebook, and Instagram ads.
- BK sponsors podcasts such as Brooke and Jeffery, The Hauraki Big Show, Carton & Roberts, NBA Today, and Around the Horn.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer digital analytics, influencer, and/or experiential services.
- BK also named last year.
- Digital reviews are especially likely due to the brand's August 2022 appointment of CDO Thibault Roux.
- Current agency roster:
- ICR: Consumer PR AOR (March 2023)
- Conill: Multicultural agency partner (March 2023)
- O'Keefe Reinhard & Paul: Creative AOR (August 2022)
- PHD: Media AOR (August 2022)
- : Social and digital AOR
Insight Sources: Broadcast insights estimated by .