Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
- Main Telephone
- (312) 988-2400
Weber Shandwick Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Molly R. | Chief People Officer, North America | IL | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Sheila M. | President, Central Region | IL | ||||||||||||
| Susan H. | President | IL | ||||||||||||
| Lewis W. | Head, Brand Impact | IL | ||||||||||||
| Jim P. | Chief Creative Officer, Central Region | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: MilkPEP launches fake brand in new creative featuring Aubrey Plaza
Media Sales Lead: Gale, created the push.
Key Lead Takeaways: Reach out now to offer last-minute campaign ad space. The organization will likely ramp up ad spend for the next few months.
Target demographic: Gen-Zers, Gen Alpha, and millennial parents
Key Spend Notes:
- MilkPEP has been decreasing ad spend for the past couple of years, but it seems poised to return to higher spending levels.
- Top spending period: Q4
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes MilkPEP under Food & Beverage: Dairy, Eggs, & Cheese**
- 2023 YTD Spend: $40.3k
- 2022 FY Spend: $74.5k
- 2021 FY Spend: $4.3m
- 2020 FY Spend: $1.5m
Ad Flight Breakdown (by spend): MilkPEP has aired one spot in 2023: "It Doesn't Matter."
Top Daypart (by impressions): Early Morning (85.7k), Weekend Day (79.5k), Weekend Afternoon (72.9k), Primetime (28.8k), and Early Fringe (28.8k).
Top Networks (by spend): Bally Sports Ohio.
Top Shows (by spend): Inside Ohio State Athletics, Behind the Battle, and Inside the Association.
Top Industry/Vertical Spenders (by spend): Planet Oat (17%), Almond Breeze (15%), Daisy (12%), Yoplait (9%), and Sargento (8%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes MilkPEP under Non-Alcoholic Beverages**
2023 YTD Spend: $1m
2022 FY Spend: $5.7m
2021 FY Spend: $3.5m
2020 FY Spend: $10.5m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $328.8k
- Q2 2022 Spend: $575.3k
- Q3 2022 Spend: $1.6m
- Q4 2022 Spend: $3.2m
Impressions: 121.6m
Top Ad Types (by spend: Instagram (37%), Facebook (26%), desktop video (17%), mobile display (11%), desktop display (7%), and YouTube (2%).
Top Purchase Channels: Direct (99%) and Google AdX+AdSense (1%).
Top Publishers: instagram.com, facebook.com, twitch.tv, univision.com, and iheart.com.
Top Industry/Vertical Spenders: Pedialyte (7%), Tropicana (7%), Red Bull (6%), Coke (6%), and Naked Juice (4%).
Top Creative (by spend; see below): Pathmatics reports that 84 creatives have run during 2023 (note that not all creatives debuted in 2023).
Current Agency Roster:
- GALE: creative AOR
- Weber Shandwick: digital
Insight Sources: Broadcast insights estimated by Pathmatics.