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Young & Laramore | Agency Profile, Contacts, AOR, Client Relationships

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Main Telephone (317) 264-8000
Main Fax (317) 264-8002
Primary Address
407 Fulton Street
Indianapolis, IN 46202

Young & Laramore Contacts

Contacts (5/43)
Name Title State
Tom D. President & Chief Strategy Officer IN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (317) 264-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 407 Fulton Street

Indianapolis, IN

Paul K. Principal & Chief Executive Officer IN
Charlie H. Principal & Writer IN
Terri R. President, EchoPoint Media IN
Brad S. Chief Financial Officer IN

Client Relationships

Brand Service From To Media Spend
******** ******** ******* & *** ************ Creative, Media Buying, Media Planning, Social 2017 present *
******** ******** ******* & *** ************ Creative, Digital, Media Buying, Media Planning, Social 2017 present *
**** ***** ********** Media Buying, Media Planning unknown present *
***** AOR - creative 2003 present *****
*** ******** Creative, Experiential, Social 2017 present ***

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Campaign Imminent: KraftMaid Cabinets hires creative agency, shifts focus to millennial home-buyers

Following a competitive review, KraftMaid. From MT's experience working with other brands in home and garden, the agency's chief client officer, Mark Bachmann, has noticed "a shift happening in the marketplace as Millennials age into homeownership," and the company is excited to help KraftMaid shift their communication to cater to this new generation. After establishing a new headquarters in Michigan last year, Masco announced big plans for KM, including a large new product launch with new door styles and embellishments.

KM's top selling period is Q4, so look to secure revenue there. An advantage will go to sellers with high engagement rates among millennials.

Specific budgeting plans have not yet been released, but sales increase in Q4 2017, so they're hoping to maintain that upward momentum. Even though they haven't allocated any budget towards digital ads thus far in 2018, most weren't placed in 2017 until Q4, so look for spend then. New campaigns will be on the way, so spending should remain at current levels but might rise. Keep an eye on the company, since reviews tend to follow one another.

Even though they haven't spent on TV ads in the past, with MT now on board, who knows? Keep in mind, though, that the millennial focus could mean less traditional TV spend and more streaming and OTT buys.

MT will handle brand consulting, creative services, public relations, media, digital and social marketing support. The review came just after KraftMaid added Chris Noble as marketing director for the brand in January.