Young & Laramore | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
| Main Telephone | (317) 264-8000 |
| Main Fax | (317) 264-8002 |
Young & Laramore Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tom D. | President & Chief Strategy Officer | IN | ||||||||||||||
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Sample of Associated Brands
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| Paul K. | Principal & Chief Executive Officer | IN | ||||||||||||||
| Charlie H. | Writer & Principal | IN | ||||||||||||||
| Terri R. | President, EchoPoint Media | IN | ||||||||||||||
| Brad S. | Chief Financial Officer | IN | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ******** ******* & *** ************ | Creative, Media Buying, Media Planning, Social | 2017 | present | * |
| **** ***** ********** | Media Buying, Media Planning | unknown | present | * |
| ***** | AOR - creative | 2003 | present | **** |
| *** ******** | Creative, Experiential, Social | 2017 | present | ***** |
| ********** ******** | AOR - creative | 2001 | present | * |
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WinmoEdge
Campaign Imminent: Cat Work Footwear taps new creative agency
Young & Laramore as creative AOR. The Indianapolis-based agency is tasked with all digital and social efforts and retail displays, as well as standard creative.
The shop's first work for the brand will reportedly debut this fall. The campaign will run across print, outdoor and experiential channels, aiming to engage (you guessed it) millennials. As a long associated working shoe brand, Cat is looking to disrupt the category with a new approach to target the younger crowd.
In the past, Pathmatics reports that the brand has not been a very big digital display spender, but it's likely that will change with the upcoming campaign. Also, look for social influencer and sponsorship revenue here, as these are increasingly popular marketing strategies for engaging younger consumers. Therefore, sellers should begin reaching out now to secure revenue ahead of the fall launch. Focus pitches on fun and exciting millennial-focused engagement strategies.
Note that Chicago-based 3rd Coast PR is handling the brands public relations efforts, after winning the account in August.
Additional Insight
Incumbent: It looks like Chicago-based global creative previously. However, we are unsure if the new appointment means that the shop is off the account or not. We will let you know as we hear more.
Digital Breakdown: According to Pathmatics, since 2012, Cat has spent $77,300 on digital display ads, the majority of which have been placed through ad network channel Google AdX + AdSense. Top ad destinations include espn.com, rotoworld.com and nesn.com (Crave Online).
Cat Work Footwear
9341 Courtland Drive
Rockford, MI 49351
(616) 866-5500
Dani Zizak
Vice President, Global Marketing
(616) 866-5500
dani.zizak@wwwinc.com
Lindsey Lindemulder
​Marketing Manager
(616) 866-5500
lindsey.lindemulder@wwwinc.com