MullenLowe Mediahub | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying agency
| Main Telephone | (617) 226-9000 |
| Main Fax | (617) 226-9100 |
MullenLowe Mediahub Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John M. | Global President | MA | ||||||||||||||
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Sample of Associated Brands
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| Kelly F. | President | MA | ||||||||||||||
| Sean C. | Executive Vice President & Executive Director - Americas | MA | ||||||||||||||
| Carrie D. | Senior Vice President & Executive Director, Investment Activation | MA | ||||||||||||||
| Kay P. | Senior Vice President & Group Account Director | MA | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| *******' ****** | Media Buying, Media Planning | 2018 | present | ******* |
| ******** ***** | Media Buying, Media Planning | 2018 | present | * |
| ****** **** *********** | Digital | unknown | present | ********* |
| ********'* ******* ***** | Media Buying, Media Planning | ****** | ||
| ******** ******* *****, ***. | Media Buying, Media Planning | 2017 | present | ******** |
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WinmoEdge
Score 47 - Future Possibility: Staples hires new CEO post acquisition
acquisition by Sycamore Partners Management in September and the appointment of CEO Sandy Douglas, who is replacing incumbent CEO Shira Goodman. Douglas had a 30-year tenure at The Coca-Cola Company, most recently serving as president of Coca-Cola North America.
While a CEO hire isn't always a sign that an agency review will occur, the acquisition makes it much more likely, particularly since Sycamore has plans to focus on Staples' B2B sector and corporate sectors instead of its retail sectors. So, agencies with B2B and/or office supplies experience should begin reaching out to get on Staples' radar. CMO Michelle Bottomley is coming up on her one-year anniversary with the company next month, and reviews could have been waiting for the acquisition to be complete.
Your competition should include MRM//McCANN, which has been on creative since 2016.
Sellers - As stated, Sycamore wants to focus on Staples' B2B and corporate sectors, so sellers who can reach those demographics should be able to secure revenue. Historically, their spend is highest during Q1 and Q3.
iSpot reports a year-to-date (YTD) national TV spend of $839, down $3 million from the same time frame of 2017. Full 2017 spend was $21.8 million. Ads are typically placed on male oriented shows (see show targeting right).
Pathmatics reports a YTD digital spend of $457,900, down $1.8 million from the same time frame of 2017. Full 2017 spend was $5.4 million. Ads are placed through a variety of purchase channels, and top ad destinations include yahoo.com, diply.com, foxnews.com, aol.com and refinery29.com.
Kantar reports a Q1-Q3 2017 print spend of $4.1 million and a Q1-Q3 radio spend of $12.2 million. In the same time frame of 2016, print spend was $6.4 million and radio spend was $8.4 million.