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MullenLowe Mediahub | Agency Profile, Contacts, AOR, Client Relationships




Service: media planning & buying agency

Main Telephone (617) 226-9000
Main Fax (617) 226-9100
Primary Address
40 Broad Street
Boston, MA 02109
USA

MullenLowe Mediahub Contacts

Contacts (5/87)
Name Title State
John M. Global President MA
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street

Boston, MA
02109
USA

Kelly F. President MA
Sean C. Executive Vice President & Executive Director - Americas MA
Carrie D. Senior Vice President & Executive Director, Investment Activation MA
Kay P. Senior Vice President & Group Account Director MA

Client Relationships


Brand Service From To Media Spend
*******' ****** Media Buying, Media Planning 2018 present *******
******** ***** Media Buying, Media Planning 2018 present *
****** **** *********** Digital unknown present *********
********'* ******* ***** Media Buying, Media Planning ******
******** ******* *****, ***. Media Buying, Media Planning 2017 present ********

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WinmoEdge

Score 47 - Future Possibility: Staples hires new CEO post acquisition


acquisition by Sycamore Partners Management in September and the appointment of CEO Sandy Douglas, who is replacing incumbent CEO Shira Goodman. Douglas had a 30-year tenure at The Coca-Cola Company, most recently serving as president of Coca-Cola North America. 

While a CEO hire isn't always a sign that an agency review will occur, the acquisition makes it much more likely, particularly since Sycamore has plans to focus on Staples' B2B sector and corporate sectors instead of its retail sectors. So, agencies with B2B and/or office supplies experience should begin reaching out to get on Staples' radar. CMO Michelle Bottomley is coming up on her one-year anniversary with the company next month, and reviews could have been waiting for the acquisition to be complete.

Your competition should include MRM//McCANN, which has been on creative since 2016. 

Sellers - As stated, Sycamore wants to focus on Staples' B2B and corporate sectors, so sellers who can reach those demographics should be able to secure revenue. Historically, their spend is highest during Q1 and Q3.

iSpot reports a year-to-date (YTD) national TV spend of $839, down $3 million from the same time frame of 2017. Full 2017 spend was $21.8 million. Ads are typically placed on male oriented shows (see show targeting right). 

Pathmatics reports a YTD digital spend of $457,900, down $1.8 million from the same time frame of 2017. Full 2017 spend was $5.4 million. Ads are placed through a variety of purchase channels, and top ad destinations include yahoo.com, diply.com, foxnews.com, aol.com and refinery29.com.

Kantar reports a Q1-Q3 2017 print spend of $4.1 million and a Q1-Q3 radio spend of $12.2 million. In the same time frame of 2016, print spend was $6.4 million and radio spend was $8.4 million.