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Mediahub Global Boston | Agency Profile, Contacts, AOR, Client Relationships




Service: media planning & buying agency

Main Telephone
(617) 226-9000
Primary Address
40 Broad Street
Boston, MA 02109
USA

Mediahub Global Boston Contacts

Contacts (5/70)
Name Title State
Carrie D. Chief Investment Officer MA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (617) 226-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 40 Broad Street

Boston, MA
02109
USA

Drew W. Global Chief Growth Officer MA
Sean C. Chief Executive Officer - U.S. MA
Laurel B. Chief Creative Media Officer MA
Lucia C. Associate Director, Paid Social MA

Client Relationships


Brand Service From To Media Spend
**** ****** *****, ***. Creative *****
**** **** * *** Creative *******
*******' ****** Media Buying, Media Planning *
******** ***** Media Buying, Media Planning *
********'* ******* ***** Media Planning, Media Buying ******

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Opps: Twitch taps new CMO, makes first foray into national TV (Score 71)


News: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Twitch has allocated roughly $10.3k toward national TV commercials.
    • Last year: The company didn't utilize this channel in 2021 or 2020.
    • 2022 ad programming: Twitch's 2022 commercials have aired during shows such as Dark Side of Comedy, Betraying the Badge, Shutter Island, A League of Their Own, and Killer Kids.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has spent approximately $901.7k on digital ads YTD, less than a third of the approximately $3.5m spent by this point last year.
    • YTD data: So far this year, Twitch has earned around 142.8m digital impressions via desktop display (38%), Twitter (25%), Instagram (15%), desktop video (9%), mobile display (7%), mobile video (4%), and Facebook (2%) ads.
      • Top site destinations for this year's desktop display ads have included fandom.com (21%), oldschoolrunescape.wikia.com, reddit.com, youtube.com, and nhl.com.
    • Last year: In 2021, the company's estimated full-year spend of $4.5m reached only half of that of $9.1m in 2020.
  • Additional channel insights 
    • Twitch also utilizes print and OOH.

Additional agency insights:

  • Opportunity: CMO hires often precede agency reviews, so contact sooner rather than later to remain top-of-mind.
  • Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.