Back to All Agencies
Clean | Agency Profile, Contacts, AOR, Client Relationships
Service: branding & advertising
- Main Telephone
- (919) 544-2193
Primary Address
6601 Six Forks Road
Suite 400
Raleigh,
NC
27615
USA
Clean Contacts
Contacts (5/7)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Natalie P. | Chief Executive Officer | NC | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Glen F. | Executive Creative Director | NC | ||||||||||||
Jon P. | Associate Design Director | NC | ||||||||||||
Alice B. | Associate Creative Director | NC | ||||||||||||
Brian R. | Design Lead | NC |
WinmoEdge
Male Gamer Opps: Invisalign launches new campaign in Roblox
Sales Lead: Roblox on a new campaign that promotes aligners' advantages over braces.
- Made by creative and digital AOR Lana Rae.
- Invisalign launched the campaign in an immersive Roblox world, Livetopia; it involves an Invisalign Hub experience.
- The campaign had notably positive results. The Invisalign Hub received over 2.6m visitors, its TikTok content received over 230k views, and it led to a 13% purchase intent increase.
- Due to this success, I assume Invisalign will invest in similar initiatives in the future.
- The brand will likely:
- Continue exploring different digital platforms and experimenting with digital experiences
- Return to heavier ad spend, particularly via digital channels
- Target demographic:
- Male Gen-Z and millennials
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Invisalign has spent approximately $6.7m on national TV commercials, down 37% from the approximately $10.6m spent by this point last year.
- Last year: The company spent around $13.4m on this channel last year after having spent 43% less, around $19.2m, in 2020.
- 2022 ad programming: Invisalign's 2022 commercials have targeted the male-skewed audience of shows such as NFL Football, NFL Honors, Friends, The First 48, and The Real Housewives of Orange County.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has allocated roughly $22.7m toward digital ads YTD, down slightly (7%) from the roughly $24.3m allocated by this point last year.
- YTD data: Since the beginning of 2022, Invisalign has earned ~2.4b digital impressions via Instagram (55%), desktop video (32%), Facebook (12%), and desktop display (1%) ads.
- The brand has placed 75% of this year's desktop video ads site direct onto YouTube and the remaining 25% site direct onto Twitch.
- Last year: The brand's estimated full-year 2021 spend, $28.9m, reached almost double that of $14.9m in 2020.
- Additional channel insights
- The brand utilizes local broadcast.
- It holds planning conversations in Q2 and buying conversations in Q1.
Additional agency insights:
- Opportunity: I don't see a ton of signs here for upcoming agency reviews, so refer to our VAI for more immediate opportunities.
- Current agency roster:
- Publicis: Creative and digital AOR
- Starcom: Media AOR
- IF7: Agency partner (at least for this campaign project)
- : Creative agency partner
- : PR agency partner
Insight Sources: Broadcast insights estimated by Kantar.