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R&J Strategic Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(908) 722-5757
Primary Address
1140 Route 22 East
Suite 200
Bridgewater, NJ 08807
USA

R&J Strategic Communications Contacts

Contacts (5/8)
Name Title State
Scott M. President NJ
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (908) 722-5757
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1140 Route 22 East
Suite 200
Bridgewater, NJ
08807
USA

John L. Chief Executive Officer NJ
Rebecca S. Senior Account Executive NJ
Daniel J. Senior Account Executive NJ
Tim G. Director, Digital Services NJ

Client Relationships


Brand Service From To Media Spend
***** ******* ************, ***. Public Relations unknown present *
******** *********** Digital, Public Relations 2012 present *
******* ***** *** Marketing 2017 present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Profeta Farms hires new AOR


R&J Strategic Communications as their new AOR. R&J will be responsible for traditional and digital media platforms. Like most food brands, we expect Profeta's top selling periods to be Q2 and Q4 for the grilling and holiday cooking seasons. So, sellers in the area should approach now to secure revenue for the new campaign, which could break in the spring to promote Profeta's new store opening. 

In the past, the farm and market has relied primarily on earned media (they appear a lot in Facebook). Expect a similar authenticity style push with the new campaign, based on Profeta's approach and better-for-you (BFY) target customer demo (female skew). As such, experiential and sponsorship sellers may have an edge securing revenue here. 

Organic consumers are varied, but parents and those who are health conscious tend to buy the most organic food. Currently, Profeta only distributes in New Jersey and Pennsylvania, so sellers in those regions should reach out.