R&J Strategic Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations firm
- Main Telephone
- (908) 722-5757
R&J Strategic Communications Contacts
Sample of Related Brands
|John L.||Chief Executive Officer||NJ|
|Rebecca S.||Senior Account Executive||NJ|
|Daniel J.||Senior Account Executive||NJ|
|Tim G.||Director, Digital Services||NJ|
Campaign Imminent: Profeta Farms hires new AOR
R&J Strategic Communications as their new AOR. R&J will be responsible for traditional and digital media platforms. Like most food brands, we expect Profeta's top selling periods to be Q2 and Q4 for the grilling and holiday cooking seasons. So, sellers in the area should approach now to secure revenue for the new campaign, which could break in the spring to promote Profeta's new store opening.
In the past, the farm and market has relied primarily on earned media (they appear a lot in Facebook). Expect a similar authenticity style push with the new campaign, based on Profeta's approach and better-for-you (BFY) target customer demo (female skew). As such, experiential and sponsorship sellers may have an edge securing revenue here.
Organic consumers are varied, but parents and those who are health conscious tend to buy the most organic food. Currently, Profeta only distributes in New Jersey and Pennsylvania, so sellers in those regions should reach out.