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R&J Strategic Communications | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations firm

Main Telephone
(908) 722-5757
Primary Address
1140 Route 22 East
Suite 200
Bridgewater, NJ 08807
USA

R&J Strategic Communications Contacts

Contacts (5/10)
Name Title State
John L. Chief Executive Officer NJ
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (908) 722-5757
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1140 Route 22 East
Suite 200
Bridgewater, NJ
08807
USA

Scott M. President NJ
Tim G. Vice President, Digital & Creative Services NJ
Daniel J. Account Supervisor NJ
Kalia P. Digital Account Manager NJ

Client Relationships


Brand Service From To Media Spend
***** ******* ************, ***. Public Relations *
******** *********** Digital, Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Media Opps: Polaroid launches social media art project


Polaroid recently debuted a social media effort featuring the art of six Black queer influencers, creators and artists. These brand ambassadors will post collages of Polaroid photos that represent how they see Black queer love. The effort came as a result of a partnership with My Black Queerness, My Queer Blackness. Polaroid may advertise this initiative, and it will likely invest in similar ones in the future.

In 2021, Pathmatics reports the company spent roughly $675.7k on digital ads, up 60% from the roughly $423.5k it spent in 2020. Polaroid earned around 70.8 digital impressions last year via Instagram (80%) and Facebook (20%) ads.

As you can tell by Polaroid's reliance on paid socials, usage of social media influencers and increases in digital spend, it's primarily targeting Gen-Z right now. This may lead the company to invest in the future in additional digital channels such as OTT and/or podcast. Sellers, get in touch sooner rather than later to secure last-minute ad dollars.

Agency & martech readers - R&J Strategic Communications became Polaroid's digital and PR AOR in June 2016; this relationship has exceeded the average tenure of 3-4 years, which may leave it vulnerable to review. For now, though, you'd probably have better luck securing project-based work.